Archive | marketing

RSS feed for this section

Unscalable Tactics To Get More Customers – Tactic #3 – Get Out and Speak

Speaking at events comes with a lot of benefits. For one, it may lead to direct payment, which alone is highly rewarding. But when you’re first starting out, the biggest benefit is having an audience. Most audiences consist of customers and peers (other businesses in your industry). As a speaker, you position yourself as an expert—an […]

Unscalable Tactics To Get More Customers – Tactic #2 – Sell One-on-One At First

Have one-on-one conversations with your potential customers. Where do you find them? Forums Sites like Reddit LinkedIn, Facebook, and other social media sites Friends in real life Let me give you an example. Say you’re selling a website builder. You could spend time on the startups and entrepreneur subreddits, forums such as Warrior Forum, and many […]

Unscalable Tactics to Get More Customers – Tactic #1 – Get Feedback

Nothing about this title makes sense to the modern day marketer. We are all about scalable marketing tactics that maximize efficiency and are easily repeatable. The biggest problem most businesses have is getting more customers. Business owners believe that if they could just find that one magic growth tactic, their business would be set. Unfortunately, the […]

Calls to action to use in your email marketing campaigns

When you create an email marketing campaign, one of the most important components is the call to action or CTA. A call to action grabs a subscriber’s attention and encourages him or her to act. For this action-packed post, we’ve curated calls to action, broken out by category to help you use calls to action effectively in your […]

Managing Multi-Channel Marketing

In simpler times, online marketing was just about web and email. While the marketing process was much simpler, the opportunities were also very limited. You could only reach someone while they were on their computer – and even back then there were emails and pop-ups vying for their attention. Today we have more channels than […]

refer-your-friends-referrals

How to Build a Referral Program – Part 1

Many of us get most of our business referrals through word-of-mouth advertising. But what we usually miss is the idea that word-of-mouth advertising isn’t something that always has to happen completely organically. With a little strategy, you can encourage customers and clients to spread the good word about your business. If you create a successful […]

Content Marketing: Don’t forget the marketing side of content marketing

Everyone is doing content marketing. According to the Content Marketing Institute, 94% of all small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. That’s basically everyone. However, not everyone is doing content marketing the right way. One of the quickest ways to kill your content is to do nothing after you take […]

Content Marketing - Blogging

Content Marketing: Ten Questions To Ask Yourself Before Publishing Your Next Blog Post

Blogs are one important component of content marketing. The beautiful part about content marketing is that it can bring you hundreds, if not thousands, of social shares, new email subscribers, and tons of comments. But you have to do your content marketing right. What is Content Marketing? Content marketing is a strategy of producing and […]

Last updated by at .