Target Your Audience Before They Target You.
New technology allows you to target and speak to your audience in a variety of ways. However, it’s a two-way street. Advances in technology allow your audience to reach you whether you like it or not. It’s best to be prepared.
All organizations – for-profit or not-for-profit alike – need a communications strategy. Communication strategies have always included sections on branding, messaging, audience segmentation, advertising, and promotions. But now the fundamental issue is community. Have you provided a place for your community to engage you? If it’s not on your website it could be on your Facebook page, LinkedIn page, YouTube channel, Twitter page, or through email marketing. Ideally, your strategy should consist of providing two-way communication channels at all of these places so that you can listen to your audience.
In addition to providing strategy, Connect4 Consulting will help you with internet marketing, email marketing, event marketing, online surveys, and online advertising.