Content Marketing: How To Promote Your Blog Post

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Blogging can bring you thousands of social shares, new email subscribers, and tons of comments, but only if your blog posts are masterpieces and you know how to promote your blog post.

But content marketing has so many elements to it that it’s really easy to forget them, right?

To help you succeed, I have created a checklist. If you can do the majority of the items on the list below, your content marketing efforts will pay off.

How To Promote Your Blog Post

1. Should I publish my blog on my own site or someone else’s?

The best place to publish your content is typically on someone else’s site. However, it does depend on who that someone is. If someone else’s site is an industry leader and germane to your niche, then you will gain a lot of new eyeballs by leveraging this connection. Hopefully that new traffic will trickle back to your own site.

2. Am I collecting emails?

You shouldn’t publish content unless you are collecting emails. Emails are the best way to get people to come back to your site. One way of doing this is to set up a pop-up on your blog posts that pops after twenty seconds or so and gives the reader the chance to enter an email to download a white paper (essentially an old blog post converted to a PDF file) or view archived content. We can help you set this up on your site. Just send an email to gabe@connect4consulting.com or call us at 202-236-2968.

3. Do I have social sharing buttons throughout my post?

Encourage social sharing any way you can.

4. Am I publishing my blog post during the ideal time and day?

Believe it or not, but there is a science to content marketing. KISSmetrics has a post that will help tell you when to publish your content. Essentially there are pros and cons to publishing your blog posts during the daytime. The pros are that you get more visitors, comments, and engagement. The cons are that people are busy and your message is competing with other posts, not to mention people trying to focus on work. The highest percentage of readers, read blogs in the morning. The average blog gets the most traffic on Mondays. The average blog gets the most traffic at 11 a.m.

5. Have I re-purposed my content?

By turning your blog post into a PDF or a slide deck and sharing it on the web, you can get more traffic. Just submit these different versions of your content to sites like Slideshare, and you’ll see more traffic. Make sure you adjust the content, however, as you don’t want to be hit by a duplicate content penalty.

6. Am I using social media meta tags?

If you aren’t using social media meta tags, then your content won’t do as well as it could when shared on the major social networks.

7. Did I create a list of social profiles?

Every time you publish a post, you should do outreach, asking people to share your content.

8. Have I shared my content more than once?

You should be sharing your post at least 2, if not 3 times, on social channels like Twitter. Not all of your users will see your content the first time you tweet.

9. Did I mention my expert sources when sharing?

If you include your expert sources in your tweets, this will increase the likelihood of them re-tweeting your content.

10. Have I direct-messaged influencers on LinkedIn?

This is a simple tactic that can help generate more shares. This KISSmetrics blog post explains how to do this.

11. Do I have something to attract leads?

You need something that entices people to give you their email addresses. You can offer a free ebook or a PDF in exchange for an email.

Conclusion

Don’t worry if you aren’t doing everything on this list. The more you do, the better you will be able to promote your blog.

Content Marketing: Ten Questions To Ask Yourself Before Publishing Your Next Blog Post

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Blogs are one important component of content marketing. The beautiful part about content marketing is that it can bring you hundreds, if not thousands, of social shares, new email subscribers, and tons of comments. But you have to do your content marketing right.

What is Content Marketing?

Content marketing is a strategy of producing and publishing information that builds trust and authority among your ideal customers. It’s a way to build community and relationships so that people feel loyal to you and your brand. It’s also a strategy for becoming recognized as a thought leader in your industry. And, perhaps most importantly, it’s a way to “sell your goods” without cold calls or traditional sales tactics.

Ten Questions To Ask Yourself Before Publishing Your Next Blog Post

Headline – Ask yourself these questions when composing your headline.

1. Would someone type my headline into Google? – If they would, then you are more likely to get search traffic.

2. Does my headline contain any popular keywords or phrases? – If it doesn’t, don’t expect to rank for any terms on Google.

Introduction – Every blog post should have an introduction. Here are some questions your should ask yourself when working on your introduction.

3. Am I hooking my readers with a question?  – This is easy. Just remember to ask a question.

4. Did I include a picture? – You should always start your blog post with some type of media. Whether it’s a picture or a video, make sure it entices people to click through or continue reading and make sure it relates to your blog post.

Body

5. Did I use subheadings? – Subheadings make it easier for readers to skim your content.

6. Did I link out to anyone? – When appropriate, link out to other websites. Then once you publish your post, you can email those sites and ask them to share it on their social profiles.

7. Are my paragraphs fewer than 5 or 6 lines? – Anything longer than this will seem overwhelming to readers.

Conclusion

8. Did I end my post with a question? – This is a great way to generate more comments. Remember to italicize this question.

9. Does my conclusion encourage people to read the content? – Sometimes people will scroll down and read the conclusion first. Make sure your conclusion entices people to read the entire post.

Promotion – I’m going to create a follow-up post solely on promotion and blog posts, because there is clearly more than 1 thing you should do in terms of promotion.

10. Have I repurposed my content? By turning your blog post into a PDF or a slide deck and sharing it on the Internet, you can get more traffic. Just submit different versions to sites like Slideshare, and your traffic will increase. Make sure you adjust and edit your content however. You don’t want to be hit by a duplicate content penalty from Google.

Conclusion

If you ask yourself the ten questions I posed above, you’ll quickly see that there’s a lot of work to be done to get successful results with your content marketing.

Don’t worry if you don’t have time to do everything. Just know that the more you do, the better off you’ll be.

So, did I miss anything? What other questions should you ask yourself before publishing another blog post?

 

Email Marketing Best Practices

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Email marketing is a great way to reach your customers, clients, constituents, or prospects. But are you doing it effectively? Are your emails standing out in an already saturated inbox? Are they even making their way to an inbox? Current email marketing best practices confirm that engaging readers by asking questions, using short subject lines, and making sure your email design works on mobile devices, leads to higher open rates and keeps you and your message from being ignored.

Would you believe that more than 122 Billion emails are sent each hour, worldwide? B2B open rates are 11 to 15% and click through rates are 2.1% to 5%. Make sure your email stands out!

Top Ten Best Practices for Email Marketing

Subject Lines – General

1. Punctuation is unnecessary.

2. Use Capital Letters to Increase Engagement

Example: The Top 5 Reasons To Open This Email

Subject Lines – Details

3. Personalization increases open rates.

Users are 22% more likely to open an email when addressed by first name.

4. Keep the character count to a minimum.

Mailchimp suggests 50 characters or less.

Content Tips

5. Don’t sound like a salesman. Drop the jargon and use clear wording.

6. Focus your message to meet the promise of your subject line. Less is obviously more.

Be Creative / Call To Action

7. Our experience shows that questions spike reader interest and encourage clicks.

8. Colors are important.

Orange and red are the best colors for call to action buttons. Make sure to place buttons at the very beginning and also end of your email.

Testing

9. A/B Testing is critical to constantly improving email marketing campaign performance. Some approaches work better than others.

Be sure to conduct your tests with a sizable audience to ensure statistical significance.

Mobile

10. Responsive Design. Make sure your email looks great on phones and all devices.

 

What’s New in WordPress 4.0?

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WordPress 4.0 was released about a month ago.

This release is code-named “Benny” in honor of jazz legend Benny Goodman, and saw a record number of contributors during this cycle — 275 volunteers from all around the world.

Better Support for Languages

For years, WordPress has supported localization — running the WordPress dashboard in other languages. But until now, the process has been confusing and beyond the reach of most beginners. Now that’s ancient history, because WordPress 4.0 presents you with a choice of languages during the installation process, making easy to use WordPress in whatever language you prefer!

New Media Grid View in Media Library

Media Library Grid View ‹ Connect4 Consulting — WordPress
The Media Library now includes a gorgeous, endless grid view that allows you to browse your uploaded images more easily than ever. Plus, the new details preview (shown below) makes viewing and editing your media files a snap. You can now also bulk select images if you need to delete them.

 

Media Library ‹ Connect4 Consulting — WordPress

Better Plugin Discovery and Search

There are now more than 30,000 plugins in the WordPress plugin directory, and it can be overwhelming to find the right one for your needs. WordPress 4.0 makes this easier with an improved search and browsing experience. Plus, search results will return plugins translated into your language first!

Add Plugins ‹ Connect4 Consulting — WordPress

 

Post Editor Improvements

The post editor has been upgraded in WordPress 4.0, and now automatically expands to fit longer content as you write. And if you frequently write longer posts, you’ll love the way the formatting toolbar now “sticks” to the top of the editor while you scroll up and down the page, ensuring your editing tools are always visible!

New sticky editor toolbar in WordPress 4.0

Real Preview of Embedded Video and More!

Finally, you can simply paste a YouTube or Vimeo URL on a new line in your post, and instantly preview it directly in the editor! It even works with Tweet URLs. Say goodbye to the ambiguous grey box; now embedding is a more accurate experience. The functional preview of your embedded content saves you time and enables you to preview precisely what your content will look like before hitting the publish button!

True video previews in WordPress 4.0

For a complete list of what’s new, check out the official page on the WordPress Codex.

DIY Tools For Creating Infographics

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Recently I’ve had a lot of requests for snazzy infographics. Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.

The only problem is that infographics that look like they are incredibly simple to create, are often anything but. Creating something beautiful and instantly understandable in Photoshop is usually beyond the limits that time or a budget allows. This is why it’s occasionally useful to use an infographics tool to speed up the process.

The following are our favorites. They all have a free version, but to really harness the power behind the tools, you have to pay. Typically this is a small monthly fee, like $10 or $20/month.

1. Vizualize

vizualize

Click on screenshot to look at my resume in vizualize.

This is an infographic ‪résumé‬ generator turned up. You start by connecting to your LinkedIn account. You can visualise your resume in one click and also take a look at previous examples. Enabling people to express their professional accomplishments in a simple yet compelling personal visualisation, we think this is the start of something big.

2. Google Developers

Google Charts — Google Developers

Display real live data with Google Developers Tools

If you need to display real live data, look no further than Google Developers chart tools. Google chart tools are powerful, simple to use, and free. You can choose from a variety of charts and configure an extensive set of options to perfectly match the look and feel of your website. By connecting your data in real time, Google Developers is the perfect infographic generator for your website.

3. Easel.ly

Easel.ly offers 12 free starter templates.

Easel.ly offers 12 free starter templates.

This free web-based infographic tool offers you a dozen free easily customizable templates to start you off.

You get access to a library of things like arrows, shapes and connector lines, and you can customize the text with range of fonts, colours, text styles and sizes. The tool also lets you upload your graphics and position them with one touch.

The infographics are not animated but they look very professional. You can easily look at what other people have created and then use those infographics as a starting point for your own infographic.

4. Piktochart

Piktochart is cool but you have to pay $29/month to access all the templates and remove the piktochart watermark.

Piktochart is cool but you have to pay $29/month to access all the templates and remove the piktochart watermark.

Piktochart is an infographic and presentation tool enabling you to turn boring data into engaging infographics with just a few clicks. Piktochart’s customizable editor lets you do things like modify colour schemes and fonts, insert pre-loaded graphics and upload basic shapes and images. Its grid lined templates also make it easy to align graphical elements and resize images proportionally. There’s a free version offering nine basic themes, while a pro account costs $29 per month or $290 for a year.

5. Infogr.am

It's easy to customize the data in a chart or spreadsheet using infogr.am

It’s easy to customize the data in a chart or spreadsheet using infogr.am

Infogr.am is a great free tool which offers access to a wide variety of graphs, charts and maps as well as the ability to upload pictures and videos to create cool infographics.

Customizing the data that makes up the infographic takes place in an Excel style spreadsheet and can easily be edited, watching the software automatically change the look of the infographic to perfectly represent your data. When you’re happy with your infographic you can publish it to the Infogram website for all to enjoy and even embed it in to your own website or share it via social media.

6. Visual.ly

Visual.ly is both an infographics tool and a community of users.

This infographic was created by SuccessStory.com.

Visual.ly is both an infographics tool and a community of users.

Visual.ly is a community platform for data visualization and infographics set up in 2011. It allows you both to create infographics and get them shared on social media. The website is also able to match those commissioning infographics – including brands, companies and agencies – with its community over more than 35,000 designers.

7. VennGage

Venngage is very easy to use.

Venngage is very easy to use.

Venngage is a great tool for creating and publishing infographics because it’s so simple and easy to use. You can choose from templates, themes, and hundreds of charts and icons as well as uploading your own images and backgrounds, or customize a theme to suit your brand. The premium version costs $19.99/month. You can animate them too!

At the end of the day, many of these tools are similar and at a similar price point. If you need animation, then Venngage is probably the best bet. If you don’t need animation, it depends on your specific needs. For resumes, you are probably best off with Vizualize.me.