How to get your content to appear in a Google featured snippet?

On the Connect4 Consulting website, the page with the highest traffic and ranking is a blog post I wrote in 2016 titled “How to Sync Multiple Google Calendars to Your IPhone or IPad.” I didn’t know it at the time, but I was answering a popular question that – at the time – didn’t have many straightforward answers. My answer is featured in a Google snippet and also one of the highest-ranked keywords on the search results page.

How to Get Your Content to Appear in a Google Featured Snippet

1. Know your audience
2. Do your keyword research to understand what your audience is looking for online
3. Create high quality content that is detailed and specifically answers questions
4. Be the best at answering questions
5. Outperform your competition
6. Make sure you understand on-page ranking factors and implement them on your site
7. Focus on formatting – consider using lists, tables, bullet points, charts