Best Practices for Title Tags

This post goes far beyond standard search engine optimization practice. If you haven’t read our post on standard search engine optimization, you should read that first and then come back to this.

Best Practices for Title Tags

Here are the basic best practices for title tags:

• Generally 55 to 60 characters in width
• Place keywords as close to the beginning as possible; the closer a word to the start of the tag, the more influence it exerts
• Make title tags readable
• If you include a brand in the title tags, place it at the end unless it is a well-known brand people seek out
• Make each title unique
• Avoid stuffing keywords
• The title should form a complete coherent thought before Google cuts it off at the 60 character mark. Title tags that communicate a clear, coherent thought earn a higher click-through rate.