Blogging and email marketing are two channels that aren’t always automatically used together – but they should be. If your goal is to grow your blog and your audience, it’s important to follow email marketing best practices and use your email database in a smart way. This can literally be the difference between success and stagnation.
Regardless of the blog’s focus, the administrative challenges tend to be the same:
- How do I get people to come back for more content?
- How do I encourage reader loyalty among my visitors?
- How do I get my blog to the point in which I can monetize it?
Practically everyone has at least one email account. Email marketing a great way to stay in touch with your readers AND effectively drive traffic back to your blog.
Email Marketing Best Practice
Your blog will benefit from having readers who keep coming back to read it. Email marketing has the potential to get people to click on your links and return to your platform. But email marketing is not without its tricks and secrets. Follow these email marketing best practices and your blog will grow.
Dedicate time to your subject line
The subject line is the only hook you have to make people open your email. Many email marketing professionals claim that the subject line is even more important than the very content your email delivers. It’s easy to see the reasoning behind the claim: what good is it great content if people never open your emails?
You can make your subject more attractive by customizing it so that each recipient sees their own name in the subject. This has a large impact on your opening rate and will catch people’s eye when scrolling through their inbox. Make sure you don’t make your subject too long and remember how frequently you check your email from your phone – while computer users usually have about 50 characters to display the subject line in their inbox, smartphones have less.
Make your emails an extension of your online identity or blog
Your email campaigns need to have a design that will clearly remind recipients of your blog. Most email marketing tools offer a set of templates which are ready to use – but it’s up to you to change and modify the visuals until your email is closely related to the look of your business or blog.
Segment and customize
People don’t want emails that aren’t personalized. Each email needs to address and speak directly to the reader. This is impossible without a professional email marketing solution. Before you go customizing emails, you’ll need a very well organized database or contact list. Remember that the form you use to have people subscribe needs to ask for certain information depending on where you want to take your email marketing. Names and surnames are just as necessary as email addresses – but other data like birthdays, gender, and profession can be of great help too.
Think about email marketing best practice and your blog will grow.