Ten ways to protect yourself online

Any time you are online you are vulnerable to hackers. Whether you are a sole proprietor or a massive corporation like Sony, your chances of being hacked, scammed, or infiltrated in some way, are unfortunately about the same. Hackers can steal your credit card numbers, tax records and passwords, erase your hard drive, disable your entire computer, and even use your built-in webcam or microphone to spy on you. The most complete way to protect yourself online would be to get offline and disconnect yourself immediately, but that solution is no longer an option for any of us.

To protect yourself online, you should take these 10 steps very seriously:

1. Fortify your passwords

Don’t reuse your passwords. If an attacker gets your password she might try it on all of your accounts. This means that a given password is really only as secure as the least secure service where it’s used. Use a single master password or passphrase along with a password manager like LastPass. Choose strong passwords – short passwords of any kind, even totally random ones like nQ\m=8*x or !s7e&nUY are not strong enough today.

2. Use a password manager

Check out LastPass. This is what I use. There’s a free version that syncs between devices but doesn’t allow you to sync with your mobile phone. The premium version costs just $12/year!

3. Secure your security questions

Beware of security questions. Honest answers to many security questions are often publicly discoverable facts. If you do use factual information in the security questions, make them more secure by adding numbers and other characters. Your cat Fluffy can be F1uff7 instead.

4. All HTTPS all the time

HTTPS will encrypt any stream of data between you and the service, ensuring that anyone using Firesheep or a packet sniffer on a (usually public) Wi-Fi network can’t glean your login data. Never work at a coffee shop or other public wi-fi without it.

5. Turn on Two-Step Verification

Facebook and Google both offer the option of 2-Step authentication when you login, meaning you have to enter a secondary pin number which is generated and/or texted to your phone. It’s a complete and utter pain in the ass whenever you’re logged out, but it’s also a pretty safe guarantee that no one will be getting into your account without a heavy-duty targeted attack.

6. Use a secret email address

Publicly available information is the first way a hacker can get their foot in the door. Few things are tossed around more casually than an email address. Don’t give potential hackers a starting point, especially if you use the same login info across multiple sites (which you shouldn’t be doing in the first place!). Instead, create an email address that as few people know about as possible that you use only for account log-ins.

7. Set up  login notifications

Facebook will allow you to receive a text message anytime an unrecognized IP address logs in to your account. You may not prevent a hack, but if you act quickly enough, you can remotely log them out and re-secure your account before they get their hands too deep into your business. Gmail is also set by default to alert you if it notices anything particularly strange with your login activity.

8. Put passwords on your devices

This is a no-brainer and should not require explanation. All of your phones, tablets, laptops, and desktops should have a password.

9. Don’t save your credit card information in your browser

Another no-brainer.

10. Keep an offline backup

Just in case your online backup provider is ever hacked, it’s probably a good idea to have your most important documents backed up using a physical hard drive connected to your computer.

11. Don’t link your accounts

Facebook sign-on certainly makes life easy for you, but imagine what happens when someone steals the phone that doesn’t have a password or hacks your password on your computer.

12. Use email wisely

Email is a great way to keep in touch with friends and family, and as a tool to conduct business. Even if you have good security software on your PC, however, your friends and family might not have the same protection. Be careful about what information you submit via email. Never send your credit-card information, Social Security number, or other private information via email.


Those of you who are very perceptive will note that I couldn’t resist and actually gave you 2 extra tips for protecting yourself online. Data shows that a blog post titled “ten ways to protect yourself online” will do better than the same post titled “twelve ways to protect yourself online”. If I had to hone in on one or two particularly important ways to protect yourself online, I would pick number 1/2 – fortify your passwords/use a password manager and number 12 – use email wisely as the most important ways to protect yourself online.

Do you all agree with me? Did I miss anything?

If You Aren’t Using a Password Manager, It’s Time To Start Using One Now

Online merchants and secure websites aren’t doing a very good job of keeping your personal information safe. Not a week goes by without news about a major online retailer being hacked. To make matters worse, even those websites that use decent security practices may have been compromised by the recently discovered Heartbleed bug. If the bad guys got your password, you’re in trouble. But if you used that same password at other sites, then you’re really in trouble. The only safe thing to do is to use a different strong password on every site, and the only practical way to do that is with a password manager.

If you aren’t using a password manager, it’s time to start using one now. This is important stuff, well worthy of major procrastination because setting up a password manager involves a considerable amount of time and planning. If you are starting from scratch, chances are good that you are using your browser’s built-in password management feature. There are a variety of password managers but we recommend LastPass and will help walk you through the process. LastPass will import those passwords, delete them from the browser, and turn off the browser’s password management. LastPass goes for a clean sweep, importing from all major browsers.

Beyond The Master Password

Most password managers support authentication using a master password. Since it’s protecting all of your other passwords, that one password needs to be really strong. But if that’s the only protection for your data, a crook who manages to steal your master password can access all of your data. The best password managers offer two-factor authentication.

LastPass 3.0 Premium can be configured for fingerprint-based authentication. LastPass supports authentication via the Google Authenticator mobile app.

Password Capture and Replay

Most, but not all, password managers integrate with the browser to capture login credentials as you enter them and replay those credentials when you revisit the site. LastPass goes a step beyond, actively detecting and managing password change events and capturing credentials as you sign up for a new service.

Quite a few password managers let you log in to your password storehouse from any browser, so you can look up credentials even when using someone else’s computer. Among these are Norton Identity SafeRoboForm Everywhere 7, and Keeper 5.0; LastPass and Dashlane also offer this feature. F-Secure, by contrast, doesn’t allow any online access, considering it a potential security risk.

Form Filling and Personal Data

Given that most password managers already have the ability to fill your username and password into a login form, it’s not surprising that many also serve as form fillers for personal data. LastPass will cleverly offer to capture what you’ve entered if it sees that you are filling a form manually.

LastPass can store various types of ID data such as passports and driver’s licenses.

Free Protection

The free edition of LastPass has almost everything found in the premium; support for mobile devices is the big exception. LastPass Premium costs only a dollar a month. That’s not a lot, considering what LastPass is protecting.

Security Checkup

Virtually every password manager will report the strength of your master password.  And virtually every product will generate strong, random passwords for you on demand.

LastPass takes this concept a step further by offering a security report listing all of your passwords and rating the strength of each. They also report on duplicates—passwords you’ve used on more than one site. And they make it easy to upgrade all your passwords to improve security.





Email Newsletters – Best Practices in 2023

Email marketing, like all forms of marketing and communications, is constantly evolving. What was a best practice in 2020 or even 2021 may not be a best practice when it comes to email marketing in 2023.

Email marketing is a great way to reach and engage with customers. It’s also a very cost-effective way to market your business. Here are some of the reasons why an organization should use email marketing:

  • Reach a large audience: Email marketing allows you to reach a large audience with your message. You can target your emails to specific demographics, interests, or even purchase history. This means that your emails are more likely to be opened and read by the people who are most interested in what you have to offer.
  • Build relationships: Email marketing is a great way to build relationships with your customers. When you send regular emails, you stay top-of-mind and you can keep your customers updated on your latest products, services, and promotions. This can help you to build trust and loyalty with your customers.
  • Increase sales: Email marketing can help you to increase sales. When you send targeted emails to people who are interested in what you have to offer, you’re more likely to get them to buy from you. You can also use email marketing to promote special offers and discounts, which can help you to increase sales.
  • Generate leads: Email marketing can help you to generate leads. When you send emails to people who are interested in what you have to offer, you can encourage them to sign up for your newsletter or to contact you for more information. This can help you to generate leads that you can nurture and convert into customers.
  • Track results: Email marketing is a very measurable marketing channel. You can track how many people open your emails, click on your links, and make purchases. This information can help you to optimize your email marketing campaigns and get better results.

Overall, email marketing is a great way to reach, engage, and convert customers. It’s a cost-effective and measurable marketing channel that can help you to grow your business.

Email Newsletters – Best Practices in 2023

Here are some additional tips for creating effective email marketing campaigns:

  • Segment your list: Segment your list by demographics, interests, or purchase history so that you can send more relevant and targeted emails.
  • Personalize your emails: Use the subscriber’s name and other personal information in your emails to make them feel more like a conversation and less like a sales pitch.
  • Keep your emails short and sweet: Most people only scan their emails, so make sure yours are easy to read and understand.
  • Use clear and concise calls to action: Tell your subscribers what you want them to do, whether it’s clicking on a link, making a purchase, or signing up for a newsletter.
  • Use high-quality images and videos: Images and videos can help to break up your text and make your emails more visually appealing.
  • Use a consistent design: This will help your emails look professional and polished.
  • Test and track your results: Use email marketing software to track how many people open your emails, click on your links, and make purchases. This information will help you improve your future campaigns.
  • Avoid spammy practices: This includes using all caps, exclamation points, or excessive punctuation. It also includes sending too many emails or sending emails to people who haven’t opted in.

What is AI?

Artificial intelligence (AI) is a branch of computer science that deals with the creation of intelligent agents, which are systems that can reason, learn, and act autonomously. AI research has been highly successful in developing effective techniques for solving a wide range of problems, from game playing to medical diagnosis.

There are many different approaches to AI, but they all share the goal of creating machines that can think and act like humans. Some of the most common AI techniques include machine learning, deep learning, and natural language processing.

Machine learning is a type of AI that allows machines to learn from data without being explicitly programmed. Deep learning is a subset of machine learning that uses artificial neural networks to learn from data. Natural language processing is a type of AI that allows machines to understand and process human language.

AI is a rapidly growing field with the potential to revolutionize many aspects of our lives. AI is already being used in a wide range of applications, from self-driving cars to medical diagnosis. As AI technology continues to develop, we can expect to see even more innovative and groundbreaking applications in the future.

Here are some of the benefits of AI:

  • AI can help us to solve complex problems that are difficult or impossible for humans to solve on their own.
  • AI can help us to automate tasks that are repetitive and time-consuming.
  • AI can help us to make better decisions by providing us with more information and insights.
  • AI can help us to improve our lives in many ways, such as by making our homes more efficient, our transportation more convenient, and our healthcare more personalized.

However, there are also some potential risks associated with AI, such as:

  • AI could be used to create autonomous weapons that could kill without human intervention.
  • AI could be used to create surveillance systems that could track our every move.
  • AI could be used to manipulate our emotions and behavior.
  • AI could create a new class of “haves” and “have-nots,” with those who have access to AI technology benefiting greatly, while those who do not are left behind.

It is important to be aware of the potential risks of AI, as well as the potential benefits, so that we can develop AI technology in a responsible and ethical way.

Top 3 Live Chat Options for WordPress

Option #1 – LiveChat – https://livechat.com

Pricing is:

  • Starter Plan – $16/month/agent – billed annually
  • Team Plan – $33/month/agent – billed annually


  • Each agent logged in to chat can serve multiple visitors at the same time, also there is an option for multiple agents to be logged in and serve chats. 
  • As for the queue option, it is described here: https://www.livechat.com/help/queue-configuration/
  • Attachments can be sent both ways in every plan except our Starter plan
  • Transcripts of the chats are available for you at any time so you can save them, sent them to your email, etc.

Option #2 – Olark – https://olark.com

Pricing is:

  • Self-Service Plan – $29/month – billed annually
  • Pro Plan – includes copilot chatbot that we can customize for non-live chat situations – need to call to find out price.

Two week free trial – https://www.olark.com/signup/create_new_account/trial


  • Automation
  • Live chat analytics
  • Chat transcripts
  • Custom chatbox forms
  • Real-time chat
  • Chat team management
  • Robust software integration
  • Attachments

Option #3 – Kayako – https://kayako.com/pricing/

Kayako is a full service help desk solution developed in 2001. They also have a live chat software..

Pricing is:

  • Growth Plan – $30/agent/month
  • Scale Plan – $60/agent/month

Growth Plan includes these features:

  • Live chat, Facebook, Twitter and email
  • Help center
  • Basic performance reports
  • SingleView™
  • Agents log in with Google
  • Standard support plan
  • Workflow automations: assign tickets to agents
  • Advanced reporting
  • Multiple brands, multiple languages
  • Time-saving macro powered responses
  • Custom fields for capturing critical information
  • Slack integration
  • 700+ Zapier integrations
  • Organization Profiles for Agents
  • Agent collision prevention


What is SEO Spam and How to Remove It

SEO Spam, also called Spamdexing, is the practice of search engine spamming. SEO spam involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of search terms indexed by search engines. Search engine spam is an attempt to change search engine rankings so that website traffic is redirected to a scam designed by a hacker. To do this, hackers gain access to a normal, healthy website, and then inject keywords and links to another website they have set up that is designed to defraud people.

Victims believe they are going to a legitimate website to buy something – usually male enhancement drugs, designer clothing, or sports gear – but they actually get scammed.

Hackers don’t create their own sites because the search engine algorithms are already good enough that they ignore the scam websites. By gaining access to legitimate websites and injecting links and keywords, hackers create a direct path to their scam websites. These hackers are piggybacking on your legitimate website ranking to get noticed.

A good way to understand this better is to open up your favorite browser and search with the terms “buy viagra cialis”. You may not want to do this at the office.

Now, without clicking anything, scroll through the results. Doesn’t it seem strange that the top result is a page on a museum shopping site? The third result is a page on a florist website. The last result is a page on the County Veterans Service Officers of Wisconsin. These are all examples of websites that have been hacked for spamdexing.

What types of SEO Spam are there?

Spammy links

Links are critically important to scammers. Without the links, there is no way to drive traffic to their scam website.

Spammy keywords

When shady keywords appear in the content of a credible website, search engines assume that it’s safe to index the site for those terms. And when people search online – for medicine, male enhancement drugs, sports gear, loan services, etc. – search results often include scams where the buyer pays for something she never receives.

Spammy ads

Sometimes a hacked website includes banner ads or calls to action (CTAs) that directs traffic to their scam website. This can be a fairly effective scam – especially if the hacker has hacked the code behind the call to action.

Spammy posts and pages

This is the worst case example. When a legitimate site already has a good search engine ranking, the hackers will create fake posts and pages dedicated to ranking for a spammy search term.

How can I protect my website from SEO spam?

Unfortunately spamdexing is always a threat for website owners, but the best way to defend yourself from these hackers is by strictly adhering to a few best practices:

  • Run updates – plugins and themes need updates constantly. Don’t ignore these. Updates almost always include security patches to keep hackers out. Without these updates, your entire website has an open backdoor for an SEO spamdexing.
  • Create strong passwords – easy passwords like pass1234 might be easy to remember, but unfortunately they are also too easy to guess. Make sure you are using strong passwords when they are protecting access to your website.
  • Create strong usernames – don’t use admin or administrator as your username.
  • Use a firewall – if you’re serious about preventing spamdexing on your website, a web application firewall is an absolute must-have. It protects you by updating definitions of known threats, kind of like a bouncer at a bar.
  • Scan regularly – the first step to fixing an SEO spam infection is to be aware of it. Too often, website owners have no idea they have been hacked until it’s too late.
  • Make sure your site is backed up – if you do get hacked, it’s always good to have a backup – just make sure the backup goes back before the hack.
  • Hire someone to do this if you don’t know how to yourself – this is the most important best practice on the list. Don’t step over dollars to pick up a penny. If you don’t know how to do all this or know that you won’t do it on a regular basis, hire someone to adhere to these best practices to defend yourself from seo spam.

What if I already have an SEO spam infection?

If your website is already infected with SEO spam, it is very important that you act quickly. This will not fix itself and it’s not a task that you can put off until you have time.

Every second that your website remains infected with SEO spam, you risk serious penalties. You could get blacklisted by search engines so you don’t show up in search results even after you clean your site. Or worse, your customers could go to your website to do business, see the SEO spam, and then never return.

Be patient. Removing SEO spam can take time. If you’re infected, fix it now and protect your visitors and your reputation. And if you don’t have SEO spam, make sure you are protecting yourself by following the best practices listed above.


How to Stop Comment and Contact Form Spam

Comment and contact form spam is a total waste of time and there are few things more annoying than sorting through junk mail to filter out varying degrees of junk email.

And if you don’t take the time to clean up all of the spam submissions (and figure out a way to ultimately stop them) you run the serious risk of damaging your brand’s reputation if these spammy messages ever appear on the frontend of your website.

As a website designer and developer you can rest assured because I can help.

There are ways to combat comment and contact form spam and make your life a little easier. I’m sure we all have things we’d rather be doing than sorting out through form spam.

What is Form Spam & Why Does it Exist?

Form spam happens when people submit unwanted information through online forms to phish or send abusive messages.

Form spam exists because spammers look for vulnerabilities in website forms so they can hijack them and use the website forms to relay email spam messages to others. These emails arrive in people’s inboxes looking like emails you might send. People unknowingly open these emails and click the links thinking they are going to your site only to find themselves on an entirely different website. Often the spammer is also trying to game the system by posting hyperlinks to other websites and products so they can gain link equity and a boost in SEO.

How Does Form Spam Work?

Form spam is performed in two ways:

  1. Manual Spamming – manual spamming happens when a company hires real people to manually fill out web forms with information linking back to companies that need link juice. This type of form spam is difficult to beat because human spammers can get through most anti-spam measures a website owner can put in place on his website.
  2. Spambots – spambots happen when programs are developed to seek out web forms and fill them out with the hope that the message will appear somewhere on the website. Think of a commenting or testimonial form that allows messages to publish automatically on your site (don’t do this) without approval can easily have this kind of spam. This type of spam is easier to combat because spambots aren’t human and have a tough time getting past most anti-spam measures.

Why Comment Spam is Bad

Some people will feel that it’s okay to approve comments they might feel aren’t actually legit. There is harm in doing this for the following reasons:

  • Google is cracking down on bad links. This doesn’t just include sites that buy links. It also includes sites that allow them. The last thing you want to do is degrade the quality of your site by allowing spam comments.
  • Comment spam shows lack of moderation. Comment spam gives users the impression that no one is at home maintaining the website. Suppose you are selling a product or service. Clearly you want prospects to believe you will care for them the way you care for your own website…
  • Your readers might not trust you. If a reader clicks on a link in the comments and is taken somewhere they don’t want to be they might not come back to your website.

Eight Ways to Stop Form & Blog Post Comment Spam

If you want to stop form spam, you have to do everything in your power to make it nearly impossible for the spambots to fill out your forms. At the same time, you have to balance usability and make your forms as easy as possible for real website visitors to fill out.

1. Use Contact Forms – Don’t use email addresses

If eliminating as much spam as possible is your goal, your first task should be getting rid of the email address on your website. Why? Spambots that troll websites looking for forms to fill out also look for email addresses they can harvest and use to spam others. There are ways to hide your email address from spambots, but the best solution is to use a paid WordPress contact form plugin like GravityForms or Ninja Forms.

2. Use Google reCaptcha

Google reCAPTCHA is the remake of Captcha. Remember this craziness? Although it was effective in reducing form spam it also significantly reduced real human traffic because it was so hard to use.

Google reCAPTCHA helps you detect abusive traffic on your website without any user friction. Now instead of having to type text or answer a question, site visitors only have to click a button identifying themselves as human so they can submit their form. The takeaway is that you should use Google reCAPTCHA.

3. Use the Honeypot Method

If you don’t like the idea of using reCAPTCHA, you can use the honeypot method instead. Honeypots are tiny bits of code that are used to catch spambots by presenting a hidden form field that only appears to spambots.

4. Ask a Question

Another technique is to incorporate a question into the form. You might use a text question or ask the user to answer a basic math question before they can submit the form. Here are some examples of questions you could use:

  • What is 5+3?
  • What is the first letter in the word “cat?”
  • What comes first, B or X?

The only thing that matters when you use this anti-spam strategy is that you make the question and answer easy enough for people to actually answer. And if you have a global audience, it’s important to remember to translate your forms into other languages.

5. Don’t Allow Links

One of the simplest solutions for stopping form spam is to stop allowing links on blog comments and forms. This won’t eliminate all form spam, but it will certainly reduce it. There are wordpress plugins that do this or you can add this line of code in your theme’s functions.php file:

remove_filter( 'comment_text', 'make_clickable', 9 );

WordPress doesn’t store plain text URLs as links in the database. Instead it changes them into clickable links on the fly. This code simply disables the filter that makes the URLs clickable. Don’t do this unless you know what you are doing or have someone on speed dial who knows how to help you if something goes wrong.

6. Install the Akismet WordPress Anti-Spam Plugin

Akismet checks your comments and contact form submissions against a global database of spam to protect sites from malicious content. This is not the end-all-be-all solution but it works well to complement some of the other solutions I have mentioned above.

Akismet’s top features are:

  • Automated checks of all comment and contact form submissions for spam
  • Automatically filters out submissions that look spammy
  • ‘Unspam’ feature for mistaken spam flagging – when something that isn’t spam is identified as spam

7. Turn Off Trackbacks

Trackback spam is often worse than comment spam. Trackbacks are manual notifications by one blogger that they have linked to your blog post within theirs. Pingbacks were created to automate this process.

8. Turn Off Comments After 30-60 Days

People who comment for link building purposes (SEO spammers) typically look for blog posts with high PageRank – Google’s 1-10 scoring of authority. Typically blog posts start out at a PageRank of 0 and only gain PageRank after a few months. This means that SEO spammers will be targeting your older blog posts.


There is no perfect solution for combatting comment and contact form spam. Whatever you do, don’t rely on a single strategy to stop all the spam on your website.


Free Writing & Blogging Tools Updated

I’ve recently compiled a list of free writing & blogging tools. Check out the list and let me know if I have missed any:

Why Every Business Needs A Lead Magnet

If you want to generate leads online your business must have a lead magnet. A lead magnet is essentially a bribe to nudge your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with with a specific piece of value in exchange for their contact information that you can use to create a relationship that hopefully eventually leads to a sale.

lead magnet (a.k.a. “opt-in bribe”) is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. – Optinmonster.com

Even if they like you, people aren’t going to part with their email address unless you can give them something special in exchange.

As an example of the lead magnet in action, suppose you have a blog post titled the top 10 ways you can improve your customer service. At the end of the post, you ask readers to join your email list for “updates”.

Or, suppose you ask readers to join your email list and get a free, downloadable PDF case study, detailing a real-life example of one business that used these 10 strategies to improve their customer service.

The second example is a much more powerful lead magnet because the offer is clear and specific.

The value offer of lead magnets are often pieces such as:

  • Case studies
  • e-books
  • White papers
  • Exclusive videos

However lead magnets can also be:

  • Free shipping
  • Free trials
  • Discounts
  • Tickets to an event
  • Tools

Make Your Lead Magnet Irresistible

Super Specific – the lead magnet should not be general. The more specific you are about the benefit of the lead magnet, the better job it will do in terms of generating leads.

Solves a Real Problem – the lead magnet must solve a real world problem. If it doesn’t help your prospective client, it’s not a good lead magnet.

Easy Win – the lead magnet should be quick, simple, and straight-forward and allow your prospect to achieve an easy win.

Quick Read – you don’t want to overwhelm your prospect. Something quick and easy to read and consume is best. PDF lists work really well.

High Value – this is really important. The lead magnet must actually deliver high value. To make it irresistible, it has to appear like a really good deal.

Instant Gratification – people love instant gratification. Create a lead magnet they can see and use immediately.

Demonstrates Credibility/Value – the lead magnet should reinforce what you do.

Why You Should Add a Promo Video to Your Small Business Website

Did you know that 45% of businesses use promo videos on their home page?

Unlike other video content you may use on your website, promo videos give you a chance to introduce yourself and explain what you do.

You can use promo videos on your small business home page, services page, or a product landing page to promote:

  • your products through demonstrations, 360 videos, etc.
  • your company by educating visitors on your business history, your organization’s focus on philanthropy, strong leadership, or some other meaningful item worth highlighting.
  • how a service works to improve the lives of others – this would work well for a non-profit organization.
  • how a product works – what it does and why someone should buy it.

Promotional videos have powerful benefits for business.

Humanize Your Brand

Have you ever noticed how much more effective a marketing pitch is if it comes from a neighbor or a friend or a human being who’s making a friendly pitch? Promotional videos with a strong human element help visitors connect to your brand.

AirBnB does this extremely well. Take a look at their What is Airbnb video below.

Beat Your Competition

If your competitors don’t yet have a promotional video, beat them to the punch. Your promotional video will show your visitors that you, your product, or your process is more transparent than that of your competitors. And when they put up their promotional video, they might appear to just be copycats.

Keep Traffic On Your Website / Help Visitors Stay Longer

Promotional videos help visitors interact with your website in a new and sometimes more intimate manner. Many visitors prefer watching a video over reading content, so a promotional video can also help you sell your products.

Speak Their Language

For many service-based businesses, it can be difficult to explain to prospective customers what you do or why they may need your service. This is even more true for tech companies or companies selling complicated products. A promotional video with a layman speaking can serve to cut through technical jargon.

Start A Conversation

If you have a brand new website or business, a promo video can initiate the conversation or experience a prospective customer may have with a brand.

Give Visitors Something To Share

People love sharing videos. 92% of people who watch videos on their phones share them with others. As long as the videos are configured so that they are responsive and work on mobile devices, they’ll basically have no excuse to not share yours.

This Old Spice video has 54,579,655 views on YouTube:

Increase Search Visibility

If you have great content, people will spend more time on your website. The more time that people spend on your website, the bigger reward Google will have for you in terms of search visibility.

How to Make a Great Promo Video

There are certain trends and phenomena that great promo videos have in common. These are:

  • Great promo videos are short. Usually less than 60 seconds in length.
  • Great promo videos are fun and engaging.
  • Great promo videos are located on relevant pages, landing pages, product pages, and always at the top of the page.
  • Great promo videos always have a call to action.
  • Great promo videos are always high quality. They don’t have to be high budget but they don’t have spelling errors or rough cuts.

It’s very important to only use high quality videos. You would never throw content on your website that’s half completed or full of errors. You also wouldn’t leave broken links on your site or use tiny images or text that visitors can’t see or read. A promotional video needs to blend in seamlessly with the rest of the content on your site and a low quality production could compromise that.