How to Consolidate All of Your E-Books

Most ebook sellers try to lock you into their proprietary ecosystem. If you don’t mind buying from the same company every time, this isn’t too bad, but you lose the ability to comparison shop, as well as making it difficult to switch apps. If you now have an iPad but used to have a Kindle and want to consolidate your books so you can read them on the same device, this post is for you. Fortunately, there’s a way around this problem.

Read the excellent LifeHacker article to learn how to find the best price, consolidate your books into one e-reader, convert your books into epub and remove the DRM, and use a unified library to manage your ebooks.

Advertise on LinkedIn

What Is LinkedIn?

It’s hard to believe there are business people who still don’t actively use or understand LinkedIn. I’m going to attempt to set things straight. LinkedIn is a business-oriented social networking service. Some have compared it to a mature version of Facebook, but I don’t think that’s exactly fair. LinkedIn is used for professional networking. As of June 2013, LinkedIn reports that it has more than 259 million users in more than 200 countries and territories.

The site is available in 20 languages. Membership grows extremely quickly – two new members every second. Most people use the free version but with the paid version you can see exactly who is looking at your profile. Obviously this is useful for networking purposes.

Why Advertise on LinkedIn?

LinkedIn allows you to create extremely targeted advertisements based on the following categories:

  • Location
  • Company industry and size
  • Job title and seniority
  • School
  • Skills
  • Groups they belong to
  • Gender
  • Age

As the audience is narrowed down, LinkedIn will provide an estimate of the audience size. The goal is to keep refining the target audience to as specific a group as possible. The goal is to have a targeted audience who will not only click the ad, but also convert. This will keep advertising costs low and conversions high.

What Are the Requirements for Success?

Give us a call – 202-236-2968 – so we can help you manage this process, but to have a successful LinkedIn advertising campaign you need the following:

  1. A LinkedIn Account
  2. A definition of ideal customer for targeting purposes
  3. A landing page customized for the product or service we are advertising targeted towards ideal customer
  4. An idea of how the ad should look – need to research other LinkedIn ads
  5. Strong headlines, descriptions, and images for the LinkedIn ad variations
  6. Time to review ad variations and only use the ones that perform the best
  7. Time to measure results to determine whether LinkedIn ads are right for your business

Six Tips for Better Formatting in Microsoft Word

We are all familiar with Microsoft Word – it has been our go-to word processor for years. I’m sure all of you, at some point, have struggled with formatting a document in Microsoft Word. This post is for you.

These instructions and details are based on Word 2010 but they should work on older and newer versions as well.

Three Levels of Microsoft Word Formatting

The first trick is to begin to think like the enemy. The enemy in this case is Microsoft Word. We need to think about formatting the same way that the word processing program does. Humans might think of a document being built by letters that form words and words that form paragraphs and paragraphs that become larger documents. However, to Word, every document is comprised of three basic levels:

  • Sections. Every Word document has one or more sections.
  • Paragraphs. Every section has one or more paragraphs.
  • Characters. Every paragraph has one or more characters.

While Word sometimes makes it seem like you are adding formatting to an entire page, what you are actually doing is applying formatting to one of these three levels.

Show Word’s Hidden Characters

ms-word-screenshot

To work with styles, it helps to see your document the way Word sees it. On the Home toolbar, click the Show/Hide button (it looks like a paragraph mark: ¶) to turn on Word’s hidden characters.

You’ll see that a lot of extra things show up in your document. In Word, every non-navigational key you press inserts a character in the document. Tabs, returns, spaces, and paragraph marks are all just characters in Word (even though they contain some extra information) and Word treats them like characters. You can select, move, copy, and delete them just like any other character, which actually explains a lot of the formatting weirdness that goes on in Word.

It can be a little disconcerting at first having all those characters visible, but seeing what’s going on in your document is essential to controlling formatting. You can always turn it off when you’re writing if you find it distracting.

You can also control exactly what hidden characters are revealed by going to File > Options > Display and selecting items in the Always show these formatting marks on the screen section.

The one important formatting element that turning on hidden characters doesn’t show you is where section breaks occur in your document. For that, you’ll need to switch over to draft view (View menu > Draft).

Take Control of Sections

Sections control document flow. All Word documents begin with a single section. This changes when you do one of several things:

  1. Insert a section break. You can create a new section manually by inserting a section break (Page Layout menu > Breaks). There are two basic types of section breaks. A continuous break starts a new section without starting a new page. A next page break starts a new section on a new page. You’ll also see two other section breaks available: odd page and even page. Those are really just next page breaks that force the new page to start with that page numbering.
  2. Change page formatting on specific pages. Remember, Word only sees sections. When you change formatting on a particular page or range of pages, Word creates a new section for those pages by automatically inserting section breaks on either side of them. Any page-level formatting you apply is really applied to that section.

The Paragraph Is A Special Character

The paragraph is the most important element in a Word document. Whether you successfully format a document or not ultimately depends on whether you understand how paragraphs work in Word. In Word, a paragraph is a paragraph mark (¶) plus all of the characters preceding that mark up to, but not including, the previous paragraph mark.

So why such emphasis on the paragraph mark? Because in Word, the paragraph mark is a special character. That mark actually contains information about formatting applied to the paragraph. Ever wonder why sometimes you copy a paragraph, paste it somewhere else, and the formatting doesn’t come with it? It’s because you didn’t also select the paragraph mark when you copied. It happens all the time when you click and drag to select text instead of just triple-clicking to select the whole paragraph. That’s why it’s important to have those hidden characters visible—so you know what you’re working with.

Organize and Apply Formatting By Using Styles

word-stylesA style is just a collection of formatting information that you can apply all at once. Styles are used every day in web design because they are powerful ways of keeping your formatting consistent and easy to apply. The same goes for styles in Word, especially if you can convince other people working on the document to use your styles instead of applying formatting directly.

Word’s Home menu shows a simple style menu where you can choose from the built-in Word styles. To show the real thing, click the Change Styles button to the right of those built-in styles.

There are two types of styles in Word:

  • Paragraph Styles. These contain formatting that is applied to an entire paragraph. This includes formatting you might think of as belonging to a paragraph (like tabs, line spacing, borders, and indenting) as well as character formatting (like typeface, font size, and color). Paragraph styles are indicated by a paragraph mark.
  • Character Styles. Character styles contain formatting that is applied to selected characters within a paragraph. Character styles can only include character formatting and if you apply a character style to a group of characters that also have a paragraph style applied, the character formatting overrides the paragraph formatting. Character styles are indicated by a stylized letter a.

First Prepare Your Document

It might sound counter-intuitive to most writers, but when it comes to Word, it helps to format and prepare your document before you ever add a single word to it.

There’s nothing nothing quite so frustrating as trying to fix section problems in Word or trying to fix an issue with styles after the fact.

Now, the more realistic way to approach this is to go ahead and write and just not worry about formatting at all. When you are ready to format, create a new document, prepare it using the tips we outlined above, and then copy your text over to the new document. Just remember to copy text into its new home as unformatted text and then apply all your styles to it.

Conclusion

There are many free online tutorials if you’d like to take this one or two steps further. You can begin by looking at How to Geek School – a pretty cool how-to website.

How to Delete Old DRM Copies of Music in Your ITunes Library

DRM stands for digital rights management. DRM prohibited easy transfer of music files between two parties – essentially you couldn’t give a song you purchased to a friend unless they used your Apple ID. Apple has long since removed DRM, but you might not have. Life Hacker has a really good ITunes DRM Management tutorial on this today.

 

 

 

Terrible Web Design Trends and How to Stop Them

From LiveStrong yellow wristbands to Planking, the power of trends is undeniable. In our digital age dominated by social media and audiences with ever-shortening attention spans, these rapidly changing trends extend to web design as well. Continuously developing design and development technologies means that web design trends come and go quickly. While it might be cool to be an early-adopter, it certainly doesn’t pay to be a late-adopter or you will be left with a website with one of the following five terrible web design trends. Thankfully, most of these are not that common anymore.

Splash Pages

We’ve all seen a site that loads with sliding photography, blinking status bars, and a cacophony of visual excess. The thought behind a splash page is “Watch this long ‘short intro’ video to discover how awesome our website is!”

Hoping for a strong first impression, websites that adopt this practice of showing a splash page definitely make an impact. Unfortunately, it’s usually an overly negative one.

Splash pages waste time and delay people from accessing the real website content. Site users just flock to the “click to skip” link, or, in some cases, can’t even find it and decide to leave instead of waiting.

Conclusion:

A good homepage, information architecture (how the information is organized), and content strategy are all you need. Don’t waste precious time by showing users pointless filler content.

Web 2.0 Design

Rounded corners, reflections, drop shadows and gradients say one thing: 2005. As the Internet moves toward a flatter, harder-edged aesthetic, don’t let your site get stuck with an outdated look.

These days, dimensionality and drop-shadowing look soft and tentative. Skeuomorphism for skeuomorphism sake doesn’t really accomplish anything, other than potentially confusing your viewer with an over-complicated design. You can do better. Simplify your designs to make your interfaces more user-friendly and to improve UX.

Conclusion:

With major tech companies like Apple, Microsoft, Google and others going flat, the reality is that this is what users will come to expect.

Stock Photos

Good stock photos don’t actually look like a stock photo, but they can be prohibitively expensive. So, instead, we are often shown cold, lifeless fake photos of people.

Conclusion:

Use stock photography sparingly. If photos are needed on your website, try and take them yourself. If this is not an option, be very selective with your stock photography. Make sure that adding the photo is actually going to improve the look of your site instead of making it look like a joke.

MySpace-ification

Thankfully we don’t see this too often anymore, but in the mid-2000s, internet-savvy users were defined by the amount of personalization in their MySpace profiles. Unfortunately some web designers picked up on this trend, over-designing sites to the point of complete chaos.

Conclusion:

This one is simple. Just because you can, doesn’t mean you should.

Flash Sites

The strength of Flash is also its weakness. Though animations and movement definitely grab attention and can enhance the look of your site, they are also incompatible with many Web devices (all Apple products).

What good is a large amount of visually-stimulating content if many of your users can’t even see it?

With the maturation of CSS3 transitions and HTML5 standards, it is now possible to create impressive animated sites without the use of proprietary, closed-source software.

Conclusion:

It’s time to stop relying on Flash and get on board HTML5, CSS3 and JavaScript which accomplish many of the same things as Flash with less compatibility and performance issues.

Background Music

Some web designers want to engage their viewers’ senses, so they add some tunes to help build a connection. If you’re considering this, keep in mind two things: 1) some of your viewers have their sound muted and will thus miss out on your awesome jams, and 2) those that do have the sound on are likely listening to something else or looking to hear something specific.

Not to mention the potential issues with site loading speed, licensing, user experience, etc.

Conclusion:

Unless you’re a DJ company or a radio station, please skip the urge to add music to your site.

Popup Windows

I think we have all experienced the frustration of loading a webpage and immediately being bombarded with a trillion unclosable pop-up windows. It truly harms our experience on the site and makes us wary of coming back.

Unfortunately, today, popup windows are being reincarnated in the form of modal window overlays that open automatically and interrupt our reading experience. Check out Tab Closed; Didn’t Read to see a showcase of disruptive window overlays.

Conclusion:

Ads are a part of life, and they’re an important way for many sites to generate revenue. That being said, no one likes an ad that’s overly disruptive. If you’re going to use popups, use them sparingly, strategically, make sure they can be closed and don’t cover the entire screen.

Like any trend, what’s popular in web design comes and goes quite quickly. If you have a robust development and design team, incorporating current trends can make your site look fresh and relevant.

Just remember that trends have a shelf-life, and be prepared when it’s time to make a change. What’s hot right now could soon go the way of sparkly mouse pointers and site visitor counters.

For those who are more risk-averse (or strapped for time or by budget), it’s best to focus on more mainstream design ideas that will always look professional and be effective.

 

How to Improve Your Small Business Website

Websites are powerful marketing tools. Some are magnificent, drawing you in  and making you look deeper. Then there are those that fall far short because they are sloppy, hard to decipher, and lack inspiration.  Your website is often the first impression you make to your customers or clients. The website needs to be about your customer or client – not about you. It should help them find a solution to their problem.

The good news is that there are simple and immediate solutions that you can implement to keep prospects on your site longer and convert them to customers.

Five Simple and Immediate Solutions to Improve Your Small Business Website

Create a clear purpose

When a visitor comes to your website, your purpose needs to be clear and obvious. Do you want a prospect to enter her name and email into a website opt-in form? Are you trying to sell a product or service? Are you interested in educating the prospect over time? Your website should be designed to efficiently guide visitors directly to the information that they are seeking. It must have a clear and direct purpose.

In the overcrowded world of the Internet, you only have three seconds to capture a visitor’s attention. If your visitors are confused (even slightly), they are going to leave your website in order to find a more obvious solution.

Highlight your benefits

A prospect visits your site in order to solve a problem. It is your job to convince them that your product or service will accomplish this. You can succeed by highlighting the benefits that your prospect will receive if they purchase your product or service.

Will your product make your prospect happier? Will it save them time? Will they be healthier or wealthier? Your prospect must understand they will receive an obvious and important benefit if they purchase from you or select your service.

Keep it simple

Keep your web copy concise and to the point. You should use short paragraphs, bulleted lists and bolded and underlined text to highlight items of importance.

Time is precious. More than ever before, your visitors are looking for a solution to their problems in a quick and timely manner. They don’t have hours to browse through your website looking for the answer.

Give your visitors reasons to trust you

As soon as a visitor comes to your site, it’s paramount that they feel that they can connect with and trust you. There are a number of ways to increase the trust factor. Make sure your contact information is prominent and easy to find. Your website should be free from grammatical and spelling errors. Your site should have the look and feel of a well-established and successful company. Research suggests that trust must be established for prospects to either give you their information or make a purchase.

Offer something irresistible

No matter how spectacular your website may be, we know that visitors rarely make a purchase on their first visit. In fact, it can take up to twenty-seven exposures to your brand before they’re ready to buy.

That’s why it’s essential that you capture your visitor’s name and email address so that you can continue to communicate with them. However, you can’t just throw up a form on your website expecting your visitors to hand over their personal information.

You need to offer your visitors something irresistible in exchange for their name and email address. Ideally, it should be something they would gladly pay money to obtain. It might be an entertaining special report, educational ebook or engaging quiz. (Let’s face it, a long-winded whitepaper or subscription to your newsletter isn’t too irresistible.)

By giving away something irresistible to your first-time visitors, you’re able to market to them over time.

There are numerous ways to improve your small business website and keep prospects engaged in your website and convert them to happy clients and customers. If you revamp your website with a clear and specific purpose, keep things simple, create a sense of trust and offer something irresistible, you’ll soon find yourself with an abundance of new sales, clients and happy customers.

What is 4K? Should I buy a 4K TV now?

TV manufacturers have to come out with something new each year to get people to continue buying new TVs. Last year there was a big push to get everyone on 3D TVs but watching 3D TV is complicated. If you watch alone, it’s fine – all you need is a special pair of 3D glasses. But inviting a bunch of people to your house to watch a 3D movie would involve buying special glasses for each person. The glasses aren’t interchangeable either; they only work with a specific brand of TV. Therefore, I think we’ll see mainstream 3D TVs going the way of the Beta tape.

This year – and actually starting last year – the manufacturers have been pushing 4K TVs. To complicate matters, there are now budget-conscious 4K monitors.

What is 4K?

In the evolution of resolution, 4K is the next step up from 1080p. Standard definition started with a resolution of 640×480 (480i/p), then we went up to HD for the first time with 1280×720 (720p), and finally topped out at 1920×1080 (1080i/p) for a while. When we’re talking about these resolutions, we are looking at the number of vertical pixels in a display. In the case of 1080p, for example, that’s 1,080 pixels in each vertical line. 4K has a somewhat different and sort of opposite approach, as it counts the horizontal lines instead.

And here’s where we get technical. The native resolution of a 4K display with a standard 16:9 aspect ratio is 3840×2160. With 3,840 pixels per horizontal line, you would be right to wonder where the “4” in 4K comes from. Apparently manufacturers decided to round up because 3,840 is pretty close to 4,000 and, if you do the math, it’s double the amount of 1920—you know, from 1920×1080. It’s fair to round up for a few reasons. First, the resolution of a 4K display is four times greater—that’s a lot. Second, we consider 1080p displays to have 2K resolution, and technically 1,920 isn’t quote 2,000 either. Third, not all 4K displays round up. Nearly every other 4K display with a different aspect ratio (not 16:9) exceeds 4,000 horizontal pixels.

Now I’m Confused….Who Needs This?

What’s the benefit? On a TV, 4K offers an incredibly sharp picture. Nowadays, most movie theaters project digitally in 4K. If it works well on a giant movie screen, imagine how sharp it’ll look in your home. Well, you’ll have to imagine because it’s pretty much imperceptibly sharp. However, most of us can’t tell the difference between 720p and 1080p from eight feet away, so more resolution won’t make a big difference in your home theater unless you’re projecting it on a gigantic screen yourself.

That all changes when you move your face a foot away from the screen, much like you do with your smartphones and tablets. Nowadays, it’s hard to find a new tablet that doesn’t have an ultra high resolution screen because it looks so good. That’s why Apple introduced retina displays and everyone else followed along. They’re easier to read and they make great images look a heck of a lot better. 4K monitors can provide a similar experience on your desktop computer, and that’s very appealing.

Why You Should Wait And Buy A 4K TV Later

If 4K can be the “retina display” for your computer then why shouldn’t you get one? The ones worth buying (such as the Sharp 32″ PN-K321 or the DELL UP3214Q) cost almost $1 per horizontal pixel. The more affordable options (such as the DELL P2815Q and UP2414Q) use low-cost panels that really don’t look very good. You’ll get higher resolution, but at the cost of good color representation and great viewing angles. You’ll pay less for a lower-resolution monitor with a great panel, and that’s just a better buy at the moment.

You can pick up a 4K television to use as a monitor instead of one designed for a computer. You’ll end up with a high resolution display for less than the actual monitors, but it will still be a cheap panel display – not as good color, poor viewing angles, etc.

Finally, even if you want to spend the money on a great 4K display, you need a computer with a graphics card that can power it. Many Windows desktops are up to the task, but few Macs support 4K resolution (you need Thunderbolt 2) and Apple has poor support for 4K displays at the moment. (Supposedly OS X 10.9.3 will fix that.) If you can get past all these hurdles, you have to remember that you’re getting the most out of a 4K display when you’re in high DPI mode which diminishes the effective resolution. Basically, to get those super sharp details you won’t get a 3840×2160 workspace, but rather an extra sharp 1920×1080 one.

4K displays aren’t cheap enough or useful enough to recommend to the masses – at the very least, wait until the 2014 holiday season.

Four Tips for Securing Your Computer

Unfortunately the #1 cause of viruses and malware is the user – that’s you. If it was possible to take the user out of the equation, computers would be much more secure. Obviously that’s not practical so I’m going to offer you four relatively easy tips for securing your computer.

How to Secure Your Computer

Run the computer as a limited user account.

This will prevent the installation of software. Never run as an administrator. If you are, go to the control panel and create a new user with limited permissions. For you parents out there, you can create a limited account for your child and then set of parenting controls on it to set limits on the hours they can use the computer, the games they can access, and the programs they can run. For more information about setting up parenting controls in Windows 7 or Windows 8

Install updates and patches as soon as they are available.

Patches and updates are absolutely critical. Almost all of these are security related and the company that is creating the security update is essentially saying “we’ve found a security loophole and need you to install this so the bad people out there can’t access your private information. Just last week, Apple was in the news for a loophole that allowed what’s called a man in the middle attack, making operations that you think are secure (like online banking, for example) insecure. The reason it’s important to update as soon as the update is available is that the bad guys out there can immediately target users who haven’t the installed the updates and patches. Make sure you always have automatic updates turned on.

Use a router in between your computer and your cable modem.

A router is an additional line of defense. Obviously you want to make sure that the security settings are turned on. Visit GRC.com and run the SHIELDS UP! App. It will test your network to see what parts are vulnerable to attack.

You are the final line of defense.

Each user must be the final line of defense. Avoid things like clicking on unknown links, opening attachments, and going to untrusted sites.

 

Windows XP Support Ends April 8th 2014: Are You Prepared?

What is Windows XP End of Support?

Microsoft has provided support for Windows XP for the past 12 years. But as of April 8, 2014, support for Microsoft’s Windows XP operating system will end.

As a result, after April 8, 2014, technical assistance for Windows XP will no longer be available, including automatic updates that help protect your PC. Microsoft will also stop providing Microsoft Security Essentials for download on Windows XP on this date. (If you already have Microsoft Security Essentials installed, you will continue to receive anti-malware signature updates for a limited time, but this does not mean that your PC will be secure because Microsoft will no longer be providing security updates to help protect your PC.)

If you continue to use Windows XP after support ends, your computer will still work but it might become more vulnerable to security risks and viruses. Also, as more software and hardware manufacturers continue to optimize for more recent versions of Windows, you can expect to encounter greater numbers of apps and devices that do not work with Windows XP.

How Do I Stay Protected?

To stay protected, there are really only two options:

Upgrade Your Current PC

Very few older computers will be able to run Windows 7 or Windows 8.1, which is the latest version of Windows. You can download and run the Windows Upgrade Assistant to check if your PC meets the system requirements for Windows 8.1 and then follow the steps in the How to Upgrade from XP Tutorial to upgrade if your PC meets the requirements.

Get A New Computer

The good news is that there are good deals on computers and you can get a new computer for very little money. You can also spend thousands. The key is to identify your use – buy for what you will do rather than what you might do.

WordPress Keyboard Shortcuts for WordPress Users

WordPress keyboard shortcuts let you access frequently used features with a keystroke, and with your fingers never leaving the keyboard to use the mouse on your computer, saving time and increasing productivity. On a Windows computer:

  • Ctrl + A = Highlight All
  • Ctrl + C = Copy
  • Ctrl + V = Paste
  • Ctrl + P = Print
  • Alt + Tab = Cycle through open Windows
  • Ctrl + Tab = Cycle through open browser tabs

The same types of wordpress keyboard shortcuts are available within the WordPress Editor:

Mac PC
SHIFT + OPTION + B ALT + SHIFT + B Bold
SHIFT + OPTION + I ALT + SHIFT + I Italic
SHIFT + OPTION + L ALT + SHIFT + L Align left
SHIFT + OPTION + C ALT + SHIFT + C Align center
SHIFT + OPTION + R ALT + SHIFT + R Align right
SHIFT + OPTION + A ALT + SHIFT + A Insert link
SHIFT + OPTION + S ALT + SHIFT + S Remove link
SHIFT + OPTION + M ALT + SHIFT + M Insert image
SHIFT + OPTION + T ALT + SHIFT + T Insert “more” tag
SHIFT + OPTION + P ALT + SHIFT + P Insert “page break” tag
SHIFT + OPTION + J ALT + SHIFT + J Justify text
SHIFT + OPTION + O ALT + SHIFT + O Numbered list
SHIFT + OPTION + U ALT + SHIFT + U Bulleted list
SHIFT + OPTION + Q ALT + SHIFT + Q Blockquote
COMMAND + C CTRL + C Copy
COMMAND + V CTRL + V Paste
COMMAND + A CTRL + A Select all
COMMAND + X CTRL + X Cut
COMMAND + Z CTRL + Z Undo
COMMAND + Y CTRL + Y Redo