Simple tips for getting yourself to appear more often in Google searches

The following tips will help you appear more often in Google searches:

  • Make sure your website is up to date. Make sure it says what you want to say about yourself and your company. If you can change the language every few months (or more regularly) do so.
  • Write a blog and post frequently
  • Contribute content on someone else’s blog as long as your site is linked
  • Get your clients and business partners to link to your website. Make sure the link language is consistent. .org’s and .edu’s carry more weight.

Make sure you have a Google+ page, get people to review you on Google+, create your Google local pages. Even though Google+ is not the success Google hoped it would be, Google is still dominant so Google+ content has Google search value.

What should we be using for virus protection?

This is a complicated question and the answer depends on how you use your computer. Personally, I haven’t used Norton or McAfee in years. Both of those anti-virus programs are extremely resource-intensive and make day-to-day use of the computer challenging.

I recommend the following:

  • Always update your devices. If there’s an update available, run it. Most updates exist because a security loophole has been identified. The bad guys look for the weakest defenses. Follow this for all of your devices – PCs, Macs, iPhones, Androids, etc.
  • Set up your computer so that you are not the administrator. Most programs – even the bad ones – need administrator-privileges in order to run. If you accidentally download something, it will prompt you for an administrator password.
  • Do not download programs that are free. There’s always a hidden catch. Nothing is free. You might be installing a malware toolbar (this is common) along with your free program.
  • Use Windows Defender if you have Windows 7 or Windows 10. Just use the built-in anti-virus software and uninstall your other programs if you have a newer computer running one of these two operating systems.
  • Back-up and prepare for the worst. Visit carbonite.com and use code TWIT.. Set up an online backup for your most critical documents and make sure you have copies of your operating system and other software.
  • Use common sense. If something looks fishy it probably is phishy. Don’t click links in emails that look strange or come from people you don’t know.

How to Build a Referral Program – Part 3 – Tools to Make a Referral Program a Reality

Tools to Make a Referral Program a Reality

If building a referral program sounds very complicated, particularly if you’re not a web developer and have no talent for online marketing, maybe this post will be helpful. Fortunately, there are a number of tools that already exist on the market for taking the complicated and making it intuitive:

  • GetAmbassador.com – One of the most popular and well-reviewed tools for referral programs online, Ambassador makes enrolling, tracking, and rewarding all easy to manage from a single, simple dashboard. You’ll particularly like the intuitive analytics that show you exactly where you’re having the most success.
  • Referral Rock – Here you can create, track, and expand upon referral programs to boost word-of-mouth sales. There are plenty of options here, including creating referral rewards, customizing the “friend offer,” and links to help you share information about your referral program on social media.
  • WishPond.com – If you’re looking for more social media engagement, WishPond helps you create landing pages, contests, promotions, and automation for leading platforms like Facebook and Twitter.
  • Extole.com – Easy, simple, and intuitive—the exact kind of program you want if your focus is to make the process as navigable for your customer as possible.

Happy World Back-up Day

Happy World Backup Day! This is probably not your favorite made up holiday, but it is still an important one. How’s your backup system? Would you know what to do if your computer croaked right now?

The video above reminds us why backing up our files is so important. It’s also really easy to do using CrashPlan, Windows’ built-in tools, or another backup utility or service. You need more than one backup, too.

Remember also that your backups are only as good as your ability to restore your data from them, so today is a fine day to test your backups as well.

Technology Acronyms – If You Know What tl;dr means, just skip this post.

I was reading a post by Steve Gibson about recent attempts to hack Apple’s iMessage (apparently successful), when I spotted the acronym TL;DR. While the Security Now podcast and Steve Gibson’s site makes for some very high quality reading, I thought a short post about technology acronyms might be useful. If you know what tl;dr means, just go ahead and skip this post.

TL;DR: Too long; didn’t read

What It Means: Said whenever a nerd makes a post that is too long to bother reading.

“The TL;DR of the research study is….”

 

AMA: Ask Me Anything

What It Means: Ask Me Anything is a series started on Reddit, where an authority on a subject fields open questions. It is now used more widely on the Internet, with any sort of public Q&A being termed an AMA.

 

Bae: Babe / Before Anyone Else

What It Means: Urban Dictionary says Bae is a Danish word for poop. Unfortunately, the Internet thinks it’s a term of endearment: either an acronym for “before anyone else” or a shortening of “babe”. Soon enough, pop stars Pharrell and Miley Cyrus turned it into a song, “Come get it, bae.” Sorry Danes, this is what the word means, now and forever. The good news is that most of the Internet also treats it as a term of mockery in memes and captions for images, so you can feel free to use it to be sassy. If you’re interested, Esquire has a detailed piece on the rise of bae.

 

DAE: Does Anyone Else?

What It Means: DAE is generally a prefix for a question, where the person asking wants to know if they are not alone in whatever they are experiencing. It’s huge on Reddit, niche forums, and discussion groups, but is not used as regularly elsewhere on the Internet.

 

DM: Direct Message

What It Means: Twitter’s Direct Message feature lets you send private messages to your friends, or receive private messages from anyone. It’s especially useful for sharing information you don’t want to post in public, like your phone number or address. “DM” is slowly becoming the default way of telling someone to message you privately, much like “PM” in the past for personal message/private message.

 

ELI5: Explain Like I’m 5

What It Means: When someone gives a complex explanation for an event and you need them to dumb it down for you, ask them to “explain it like I’m 5 years old”, or ELI5. Most often, it’s used to explain science or technology in layman’s terms. Big on Reddit and discussion forums, not so big on other forms.

 

FTFY: Fixed That For You

What It Means: This particular phrase is used in two ways. The first is literal, where if you say something that has an obvious unintentional mistake, another person on the Internet corrects it for you, adding, “FTFY.” The other way is sarcastic.

 

Facepalm: Short for “Ugh, idiot.”

What It Means: When someone does something stupid, instinctively, your palm hits your own face or forehead. That entire series of action is now reduced to a single word: facepalm. It can be used to convey dismay, disappointment, ridicule, or disapproval.

 

Headdesk: Supreme frustration

What It Means: Headdesk is the extreme facepalm. When someone says or does something monumentally idiotic, you hit your head on the desk to convey your utter loss of faith in humanity. As you flail for hope, take solace in the knowledge that at least you can express your feelings in one succinct word.

 

HIFW: How I Felt When

What It Means: This is another acronym that reduces the number of characters you type, giving you more space to say what you want in the 140-character limitation of Twitter. Typically, HIFW is paired with an image, video, or a hilarious reaction GIF when words aren’t enough.

 

ICYMI: In Case You Missed It

What It Means: One of the few times the Internet tries to be polite, ICYMI is just a precaution when you aren’t sure if other people already know about something, or when you are repeating something you have said before. It’s a way of saying, “You might have already seen this, but if not, here you go.”

 

IRL: In Real Life

What It Means: The Internet is the virtual life. People often have a whole second persona online, or keep their real life neatly separated from their online life. If you want to talk about something in your real life, the qualifier “IRL” is enough to let people know. Just remember, the Internet can aid in real-life interactions.

 

JSYK: Just So You Know

What It Means: FYI, if you still use “FYI” to be sassy when schooling someone, you’re old. JSYK is the new FYI, so get with it. End of.

 

NSFW: Not Safe For Work

What It Means: If you’re at the office, you don’t want to open a link that has nudity, graphic language, or anything offensive. If the link says “NSFW”, then it’s not safe to open in an environment where someone might see it and be offended.

 

TBT: Throwback Thursday

What It Means: When you want to post an old photo, hold off till Thursday and tag it with #ThrowbackThursday or #TBT. It’s a sure-fire way to get more likes and comments on Instagram. While TBT is used more on Instagram than anywhere else, it has become a central part of the Internet’s lexicon and is used everywhere.

 

YMMV: Your Mileage May Vary

What It Means: In a similar situation or with a product, your experience might not be the same as someone else’s experience. The Internet has decided to make it easy to say that with “YMMV”.

 

YOLO: You Only Live Once

What It Means: YOLO is a justification for doing something that you probably shouldn’t be doing, but want to do it anyway. It’s also used ironically as commentary on someone else doing something idiotic.

 

 

How to use Calls to Actions Effectively in Email Marketing

5 tips to use Calls To Action (CTAs) effectively in your email marketing

Here are five tips to use Calls To Action (CTAs) effectively in your next email campaign.

1. Number of calls to action

How many calls to action should you have in one email? It might seem like more CTAs give subscribers more options, which means increased engagement with your brand. But that’s not always how it works.

If your email has too many calls to action, subscribers can get overwhelmed. Make the choice simple by providing one call to action and if you must have more than that, give your secondary CTA a different weight by making it a different color or placement.

2. Calls to action placement

Where’s the best place to put a call to action? There’s a lot of debate on this one. Some email marketing experts say your call to action should be “above the fold,” which means subscribers should see the call to action without scrolling down. Others say placing the call to action at the bottom of an email makes the most sense.

They’re both right. To figure out which one is right for your email, use common sense. If a subscriber can quickly understand the purpose of your email, placing a call to action above the fold makes sense. However, if your offer requires some explanation, put the call to action at the end of the email.

In the example below from Birchbox, the call to action is placed at the end of the email because the offer requires some explanation:

3. Call to action design

Your call to action should stand out. That means you should make a few design decisions that encourage subscribers to click. Here’s a list to consider:

Create a button

You can still include hyperlinked text in your message, but don’t use it as the sole call to action. Create a call to action button. Using a button rather than a hyperlink can increase conversion rates by as much as 28%.

Pick a unique color

Make the email call to action a color that’s not used, or rarely used, in your email so it stands out. Take a look at the email from De Beers. Notice the light blue color used for the call to action.

Size matters

Make sure the button looks right size-wise in your email. Preview your email after it’s designed to make sure the call to action fits with your overall presentation.

Use white space to your advantage

Don’t feel the need to clutter the area around your call to action, leaving white space near it draws the eye. Take a look at the white space around the “Register Now” call to action used in an email by SXSW:

4. Call to action copy

Don’t underestimate the importance of word choice in your call to action. The words in your call to action provide the necessary direction for subscribers to follow through with an action. Use these tips to get your wording right:

Use action-inducing words

You want subscribers to act fast, so make sure your word choice reflects that. Use action words like “shop,” “book,” and “order.” Tack on an urgent word to encourage instant action like “now” or “today.” Consult this great list of 80+ marketing words for more choices to use in your email marketing campaigns.

Keep it short

Your call to action should be short and to the point. Notice that most of the call to actions in our master list above are about 2-4 words long. That’s what you should aim for.

Be relatable

More and more calls to action contain “I” or “me” in the copy. You’ll notice several examples in our list like, “Yes! I want a free upgrade” or “Count me in!” Using language like this makes a call to action more relatable and encourages subscribers to click.

5. Test your CTA

A small change in your call to action can make a big difference. You might not expect higher click-through rates as a result of moving your call to action above the fold, or changing the color, but it happens all the time. That’s why testing is important.

You can test every aspect of your call to action. From placement to copy, you can test various aspects and let your audience’s response decide what’s best.

Of course, you only want to test one thing at a time or you won’t know which change makes a difference. For example, if you want to test call to action copy, one group of subscribers gets an email with “Shop Now” as the call to action copy and the other group gets an email with “Shop our Spring Collection” as the call to action copy. The test focuses on one thing: the text. Use the data to make the best choice.

Calls to action to use in your email marketing campaigns

When you create an email marketing campaign, the most important components are the calls to action or CTA. Calls to action grab a subscriber’s attention and encourage him or her to act.

For this action-packed post, we’ve curated calls to action, broken out by category to help you use calls to action effectively in your email marketing campaigns.

Calls to Action That Get Clicked

Calls To Action that encourage a purchase

Shop now
Shop our fall collection
Shop now. Get 50% off.
Shop our best sellers
Act now
Save today
Buy now
Buy now. Pay later.
Buy it today
Yes! I want one.
Order now
Repeat your order
Claim your coupon
Reveal my mystery coupon
Start saving today
Don’t delay. Save now.
See your hand-selected deals
Get 50% off now
Shop for the clothes you want
Get the style you want
Get your winter wardrobe
Get free shipping
Free gift with purchase

Calls To Action for content

Learn more
Read more
Curious? Read on
Download the eBook
Download now
Keep reading
Read the full story
Get the app

Calls To Action for video

Watch now
See the crazy video
Hear from our CEO
Hear her story
See the difference you make

Calls To Action for events

Reserve your seat
Register now
Book your tickets
I’m coming!
I’ll be there!
Count me in!
Book now for early bird prices
Sign me up
Save me a spot
Register for our webinar

Calls To Action for service-based businesses

Book your next appointment
Start your free trial
Upgrade now
Yes! I want a free upgrade.
Make me a VIP
Sign up and save

Calls To Action that focus on results

Find out how
Start today
See how your business benefits
Get results now
Start now. Get results.
I’m ready to see a change

Calls To Action that collect feedback

Complete our 5-minute survey
Take a survey
Leave a review
Give us your feedback
Let us know how we did

 

Free Images For Blogs & Marketing

Free images for blogs are important as the owners don’t usually make a lot of income form their sites. However free images are also needed by marketers working for businesses to lower production costs.

I found this great list of free images for blogs and marketing.

 

Internet Marketing Tips For Restaurant Owners

It is common knowledge that the restaurant industry is extremely competitive. Although food is in constant demand, many cities are over-saturated with restaurants and – as a result – there are more tables than customers. Consequently, many restaurants suffer losses and many go out of business within a few months. To succeed, restaurant owners have to serve the best food with the best service and also constantly spread the word about how great they are. Marketing is crucial to their success. In this digital era, business owners are doing their marketing online since it is fast, interactive, and cost-effective. If you’re a restaurateur and you want to be a step ahead of your competition, you need a checklist of internet marketing tips to attract more customers and keep your business flourishing.

1. Build a website for your restaurant business.
A beautiful, mobile responsive, and user-friendly website will help you showcase your irresistible menu, amazing place, and great service online. It will also serve as your restaurant’s main presence online where your customers can find you, contact you, make reservations, and get interesting content related to food and dining that they can share with their friends on the Internet or social media.

Having a website will also let you register your own domain name, and create customized emails to establish, protect, and promote your brand online.

2. Blog about your amazing restaurant.

Spread the great news about your restaurant—its food, place, price, people, and customers—through blogging. If you’re using WordPress to power your website, you can also make a blog within it. Blogging can give your restaurant business a boost because it helps you:

  • Share the wonderful stories, images, info graphics, videos and other content about your restaurant.
  • Increase your brand’s visibility on search engines by creating and publishing more blog posts or content that search engines love to index.
  • Enhance your brand’s virility on social networks by creating shareable blog posts or content that people can share on their social media channels.
  • Establish yourself and your staff as experts in the restaurant industry by writing and blogging expert tips, guides, advice, and articles related to food and dining.
  • Inspire your blog’s readers and be a thought leader who can influence the world.

3. Get your content ready.
Content is king when it comes to internet marketing. Start creating and collecting awesome content to share with your target customers.

  • Interesting articles and stories about your restaurant, food, staff, and featured customers.
  • Useful guides, tips, and advice related to food, dining, wines, coffee, and other things that will help your existing and future customers.
  • Captivating photos of your restaurant, food, and the amazing people behind it.
  • Interesting videos to highlight the great experience your restaurant offers to customers.

4. Build a Facebook business page.
Creating a Facebook business page is free. To ensure that your customers will find your place, create a local business page so that your map location will be easily searched by potential customers. A Facebook Page is your gateway to Facebook marketing and promoting your restaurant in the largest social network on the planet.

If your restaurant doesn’t have a Facebook Page yet, create now with the following simple steps:

  • Create a personal Facebook account
  • Go to Facebook.com/pages/create
  • Click to choose a Page category
  • Select a more specific category from the dropdown menu and fill out the required information
  • Click Get Started and follow the on-screen instructions

After creating a Facebook Page, you can already:

  • Upload a logo and an appetizing cover photo to attract food lovers.
  • Complete your about page, description, location, and contact address.
  • Post interesting photos, videos, links, and other content to increase engagement (likes, shares, and comments).
  • Create call-to actions.
  • Promote your brand through Facebook ads.

Read this post from Post Planner to check 50 Facebook Pages of restaurants to learn from.

5. Promote your brand on Instagram.

People love to take selfies everywhere and instantly share them with their friends and even with the world. Instagram makes it possible for everyone to take pictures and instantly upload to social media using smartphones and Internet. If your restaurant, coffee shop, or bar doesn’t have an Instagram Page, you’re missing a lot of opportunities to promote your brand to potential customers.

From getting started with Instagram to using videos and hashtags, here’s an Instagram Marketing Guide from Social Media Examiner to promote your restaurant.

Starbucks Instagram Page
(The Instagram Page of Starbucks) 

6. Use Pinterest to promote your brand.
Mouth-watering food photos are best utilized in marketing using Pinterest. Pinterest is a social media network based mostly on images. It also gives people the ability to pin richer media like infographics and videos. The image-based social network can also pin or publish photos and videos from your website and blog to generate more traffic and attract more customers.

If you’re implementing social media marketing to promote your restaurant, Pinterest is one social platform you should not miss. Here are 12 reasons why your business needs Pinterest Marketing by Jeff Bullas.

7. Create a Google Account.
Google has a lot of products that are very useful for marketers. YouTube, Google Analytics, Webmaster Tools, AdWords, Google Drive, you name it. By creating a single Google account, you will have the power to create a Google Plus Page, YouTube Channel, Google Analytics account, Google Webmaster’s Tool account, and Google AdWords account among others. It also lets you verify the address and location of your restaurant on Google Maps/Places and claim your brand’s unique URL or username.

Furthermore, YouTube can’t be ignored by business owners and marketers. It has already transformed ordinary people into stars. Hence, if you want your business to be the next YouTube sensation, create a YouTube Channel for your restaurant and share amazing videos about your place, food, people, and their great experiences. You can also upload videos showing testimonials from your delighted customers.

8. Boost your brand using Twitter.
Twitter is the social platform for people who want to know what’s happening in the world or in a specific location right now. The microblogging platform has already evolved from letting its users tweet 140-character text messages to sharing images, videos, and other rich media using Twitter Cards. Twitter is also a mobile platform, thus, giving everyone with a smartphone the power to instantly share their stories with the world, which may include their experiences, photos, and videos with their favorite food and restaurants.

With Twitter, you can share delightful photos of your products to attract customers. You can also use hashtags to encourage a trend and tweet links to drive more traffic to your website or blog. Twitter also lets you promote your tweets through Twitter Ads to geographically targeted audience to reach your target customers and increase sales.

9. List your restaurant on local business directories.
To increase your brand’s visibility on the Internet, claim your business listing on popular online directories, such as Google Places, Bing Places, Yahoo Local Listing, Yelp, Foursquare, YellowPages.com, Local.com, TripAdvisor.com or the top directories in your own country. Claiming your business listing gives you the ability to update your listing with the right information, so that your potential customers will find it easily and smoothly. It also increases your restaurant’s search engine visibility and ranking since Google usually shows search results from high-authority local directories.

Check out this list of places where businesses need to be listed.

10. Improve your conversion by maximizing calls-to action.
Visitors may come to your website, blog, and social media pages. If you’re not guiding them what to do next, you might be losing income opportunities. Increase your sales by improving your call-to actions. For instance, on your Facebook Page, utilize Facebook’s menu features for Local Businesses and Restaurant/Café. To add a menu to your Page, simply do the following simple steps:

  • Click “About” below your Page’s cover photo
  • Click “Page Info” in the left column
  • Click to edit the Menu section
  • Upload a PDF file of your menu
  • Click Save Changes

You may read Facebook help about creating a “menu” on Facebook Page for more information.

11. Invite food bloggers – Get people to help spread the word.
Bloggers are online influencers and could help spread great news about your restaurant. Their blog posts rule the search engines, social media, and even the mobile world. If you own a restaurant, bar, or café, connect and make friends with influential bloggers in the travel, food, and lifestyle niches. Invite them to come to your place, experience your food and service, and blog about them. Travel bloggers usually own a DSLR camera for taking beautiful photos about their experiences. Hence, prepare to charm their audience with your delightful dishes.

12. Invest in targeted paid ads.
If you can spend money on traditional advertising such as TV commercials, radio advertising, and print ads, invest in paid digital marketing. Paid online advertising services include Google Adwords, Facebook Ads, Twitter Ads, Instagram Ads and sponsored posts on food and travel blogs. Running online ads like Facebook Ads is a must for restaurant and café owners to increase brand awareness and reach more target customers.

Facebook Ads lets you choose various objectives for your campaign, such as sending people to your website, promoting your Page to get more fans, and boosting your posts to get more engagements.

Facebook Ads Campaign Objectives
(Different objectives in Facebook Ads)

To learn more about social media advertising, read this guide from Hootsuite Blog.

13. Run contests to reward your customers.
Gamification rewards your existing and future customers, and encourage them to be loyal to your business. You can run contests on Facebook, Instagram, and other social platforms as they are easier to manage. For example, you can start a “selfie with your favorite dish” contest to convince your customers to publish their photos and moments with your restaurant on Facebook, Instagram, and other social media platforms. Here’s a guide from Social Media Examiner about running an Instagram contest in four easy steps.

14. Timing your online marketing campaign.
Timing is key in every successful marketing campaign. When it comes to enticing people with foods or beverages, it’s common sense to do it when they’re hungry or thirsty. So what’s the best time to display your restaurant’s mouth-watering pictures, videos, posts, and ads on Facebook, Instagram, Twitter and other media? It depends on what you serve (breakfast, lunch, snacks or dinner), who your target customers are, and where they are. The best time to post on social media could be different for each type of industry, thus, I advise that you create experiments to determine the perfect time for your business.

You can use Buffer or Hootsuite to schedule your social media posts.

15. Send email newsletter and greetings.
Make your customers feel special by sending them email greetings on their birthday. This is a simple way to remind your customers that you remember their big day. To get the emails of your customers, you can do it online by asking them to sign-up for a free membership at your website while requesting them to fill up their information like their name, email, and birthday. You can also ask them right at your restaurant or café. Of course, give some valuable rewards so they can be encouraged to sign-up with your website or fill up a customer information form at your place. Furthermore, don’t forget to respect their privacy.

16. Manage your online reputation.
Give your restaurant or café a likable brand or identity online and off. Prevent bad mentions about your business by establishing and implementing quality control policies. Detect search and social mentions about your brand using tools, like Google Alerts and Social Mention. Respond to your brand’s criticisms in a humble, polite, and proactive way. Maintain your good online reputation by rewarding your loyal customers and continuing to train your staff. For more ORM tips, read our 22 tips to managing your brand’s online reputation.

17. Know your competition.
Sun Tzu, in The Art of War, said the following:

“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”

In other words, you have to understand both your competitors and your own business.

Identifying your competitors online can be done by simply using Google search engine and Facebook search graph.

Google will show the restaurants in your area that are getting first page ranking in its search results.

The top results in Google when I search for restaurants in my city:

best restaurants in dc - Google Search 2016-03-31 14-53-52
(Google’s first page when searching restaurants in Washington, D.C.)

You may also use Yelp to identify competitors.

The top results displayed by Yelp when I search for the restaurants in my city:

Best Restaurants in dc in Washington, DC - Yelp 2016-03-31 14-52-35

After identifying your competitors, you can observe and audit their websites, blogs, Facebook pages, Instagram pages, and other social pages, as well as how they interact with people and customers. For more comprehensive and advanced discussion on how to use competitive auditing and outsmart your competitors, read this article by Neil Patel.

Final thoughts
In this digital era, owners, managers and marketers of restaurants, bars and cafés should harness the power of digital marketing to build up their brands, earn loyal customers, win their competition, and make their business more profitable and sustainable. But before unleashing your digital marketing strategies and tactics, remember that your online marketing success will greatly depend on your actual products and services – and how you really make your customers happy when they visit your place.

No matter how good your online marketing campaigns are, if your customers are not satisfied with your food, place, people and services, your business will hardly meet success. Therefore, to have a holistic and long-lasting online marketing success, do your best to give your customers the greatest experience.

How to Build a Referral Program – Part 2

In the first post – How to Build a Referral Program – Part 1 – I discussed the reasons why you should create a referral program and described what you should and shouldn’t do to be successful. In this post, I am going to give you a few examples of online referral programs.

Examples of Great Online Referral Programs

Dropbox – Dropbox built their empire out of their referral program. Dropbox gives you and your friends an extra 500MB of storage space for each referral, up to 16GB.

This is a legendary referral program: Dropbox’s refer-a-friend feature permanently increased signups by 60%, with users sending 2.8 million direct referral invites by April 2010.

Why Dropbox’s referral program was so effective:

  • Prior to the referral program, Dropbox was using SEM (search engine marketing) and affiliate marketing, with a CPA (cost per acquisition) of $288-$388!
  • But the math didn’t work; their product was $99/year.
  • Inspired by PayPal, they added a double-sided referral program, where both referrer and their friend get rewarded
  • The referral rewards were extra storage space, something that was key to usage and enjoyment of their product

PayPal’s Referral Program literally gave users (and their friends) cash.

referral-paypal

This program ended in 2003, but referrals helped PayPal achieve 7 to 10% daily growth, catapulting their user base to over 100 million members.

According to David Sacks, original COO of Paypal, Paypal used to literally pay people to invite their friends.

It turned out to yield better marketing ROI than traditional marketing channels.

Airbnb will give you $100 for every friend you invite.

Airbnb Coupon Codes- Invite Your Friends 2016-03-18 10-22-25