All things being equal, those 5-star reviews are very important when it comes to local SEO. Do you have more 5-star reviews than your competitors? If so, you’ll probably show up in the local search results instead of your competitors. Google encourages businesses to be proactive when it comes to customers leaving reviews. That is a clear indication that you should be asking your customers to not only give you reviews on your Google My Business listing but also on third-party review sites like Yelp, Homevisit, Facebook, and others.
If you don’t have more 5-star reviews than your competitors, you need to start getting aggressive. Make sure you ask your best customers and you can make it easy for them by sending them directly to the review page. Timing is everything. Send the request for a review while your customer is still happy about the work you have provided. If you’ve recently gone above and beyond the call of duty, for example, try asking a customer for a review. If you’ve done a great job, the chances are very high that you will be rewarded with a 5-star review.