Great online reviews are important to consumers and businesses. With today’s fast pace and the ubiquity of internet access, consumers consult online reviews before making purchasing decisions. Reviews can literally sway you towards or away from a product or service. Whether these reviews are on Amazon, Google, Yelp, or a medical doctor review site doesn’t really matter. What is important for businesses is understanding that buying decisions are influenced by online reviews. People trust online reviews almost as much as personal recommendations.
No matter how hard you try, you will get some bad reviews. They are inevitable. Somewhere along the line, a customer will have a bad experience and will voice their displeasure to the world. While you can’t stop this from happening, it’s not the bad reviews themselves, but how you deal with them that has the biggest impact on future buying decisions.
The most effective way of reducing the negative impact of negative reviews is to increase the number of positive reviews.
Getting your customers to give you good reviews can be tricky.
The Most Important Thing You Can Do To Get Great Online Reviews
When it comes to getting good reviews, there’s one thing that makes a huge difference. Deliver an exceptional customer experience. Happy customers will help you grow your business.
Ways To Get Positive Online Reviews
Here are five legitimate and effective ways to get positive online reviews.
Ask The Right Customers
Your customers might love you and be thrilled to be doing business with you, but you’re not at the center of their world; they are. They aren’t spending their free time coming up with ways to help your business. If you want that help, you need to ask for it.
But if positive online reviews are what you’re looking for, then you need to be asking the right customers. The right customers are the ones who are getting the most value out of your product.
If you know some of your customers are referring other customers, then first reach out to the referrers for a review.
Ask at The Right Time
The best time to ask for an online review is when the value that you’ve delivered to the customer is at the top of their mind, making it easy for them to recall what happened and write an honest review.
Ask the Right Way
Want to lose your credibility as a business with a single word?
Send an email asking for “good” reviews. Or “positive” ones. Or any other adjective that suggests that you might be trying to tell your customers what to write, even if it isn’t true.
How to ask for a review (in an email)
Thanks for coming in the other day. I appreciate your making time to see us.
If it’s not too much trouble, I have a quick request: could you please leave an honest review on (Yelp, TripAdvisor, Google, blog, etc…) Here’s a link.
Even a sentence or two would be hugely appreciated. If it helps us get more awesome customers like you, it’ll let us keep making (your business) better for you. J
Thanks, and if there’s anything I can do to help you, don’t hesitate to let me know.
If You Get Ignored, Don’t Be Afraid to Ask Again
If your request for a review didn’t even get opened, that doesn’t necessarily mean that a customer doesn’t want to help you. You may have caught them at a bad time, or your email might simply have gotten lost in the fray of the average bulging inbox. Remember that ultimately customers with great experiences will want to give you a good review. It’s just a matter of timing. So don’t be afraid to ask your great clients two or three times if you get ignored.
Make It Easy for the Reviewer
Perhaps the most important step in getting great online reviews is making it easy for your reviewer to give you a great online review. Make sure your directions and expectations are clear and concise and if possible be sure to include a link directly to the online review form.