If your business doesn’t show up on Google, it’s as if your business doesn’t exist. A website will help you for sure, but creating and maintaining a Google+ page will literally put your business on the Google map. It will help you build your brand awareness online, allow you to share content, and essentially gives you another billboard to get your message out.
If you’re still skeptical or reluctant to create yet another social network page for your business, consider the following reasons why it’s critical that you set up your Google+ business page.
Google Search Visibility
Search engine optimization is all about getting your website found by your potential customers, and Google has the majority market share when it comes to search. If Google offers you additional tools for free, you have to use them.
Blended Search Results
Google+ content – the content that you post on your Google+ business page – can rank in search results separately from the content that is on your website.
Google+ Factors Into 3-Pack Results
Earlier this year Google dropped the Carousel and replaced it with the 3-Pack display of organic listings. Currently there are five factors that influence the 3-pack results:
- location, location, location – local search favors results located in a 25 mile radius
- strong social signals – Google+, Yelp, Facebook, TripAdvisor
- reviews – businesses with plenty of positive reviews are favored
- scheme and citations need to be accurate
- good SEO – credible backlinks
Authorship and Publisher Markup
Authorship and publisher markup can increase your search engine reach now that semantic markup has been adopted by the major search engines.
Google+ Pages and personal profiles can be linked with a website to generate even greater reach on search engines using Publisher and Authorship markup, respectively. As a result, your headshot and Google+ profile stats can show in the search engine results page when your content ranks!
Google+ Authorship connects a Google+ personal profile to an individual webpage, blog post or article. This is great for gaining exposure and building a personal brand, especially if you’re in an industry that makes you the face of your business.
You should consider creating a Google+ Profile for yourself and connecting it to quality content you write or distribute online, especially if you are a:
- insurance agent
Google+ Publisher connects a Google+ Local page to your website. People searching Google for your business name or other brand signals will see a “Knowledge Graph” of information pulled from Google+ about your business. You can take a look at HP’s knowledge graph below and can easily imagine how this helps them stand out from a smaller brand that has not yet set up its Google+ business page and activated any of these fundamental marketing features.
When Publisher is implemented correctly, branded searches may show your visual branding, the number of Google+ followers you have, recent Google+ posts and even reviews.
However, it is important to note that Google penalizes Google+ pages without new content. If you don’t update your content frequently, you may see competitors listed at the bottom of the knowledge graph.
Integration With Other Google Platforms
You can increase your exposure even more by integrating your Google+ business page with other Google platforms like YouTube and Gmail. YouTube has more than one billion users. If you have videos on YouTube and aren’t yet on Google+, now is the time to set up your Google+ business page and connect the two platforms.
Conclusion – Set Up Your Google+ Business Page
If all of this makes perfect sense to you but you don’t have the time to implement any of it, consider contacting us – Connect4 Consulting – to help you find your way. We specialize in websites, social media, and communication. A Google+ Business page is truly a blend of website, social media, and communication.