Suppose you have a blog with regular posts and also a Constant Contact email marketing account. Since time is money, whenever you can save time doing a repetitive process, you are essentially saving money. In this case what you want to do is push summaries of your blog posts to a Constant Contact email template to reduce the amount of time involved in putting together a marketing email. I will show you how to do this in a few easy steps.
Step 1: Create a Google Feedburner Account
Go to http://feedburner.google.com and set up an account. If you already have a gmail account, just log in with your gmail account and follow the prompts to link the two accounts. Once you are logged in, you will see the following screen:
Enter your sites rss feed link. If we set up your site the link will be http://www.yourwebsite.com/feed
You should see the Congrats! confirmation page. Click the “Skip directly to feed management” link adjacent to the Next button at the bottom of the page.
To complete the initial set up, click the Publicize tab at the top > then choose Email Subscriptions on the left side. From the Email Subscriptions page > click the Activate button located at the bottom of the page.
Step 2: Create Your Email in Constant Contact and Push RSS Feed to Email Template
Go to your Constant Contact account and log in. Find your email template. If you have one you like and use regularly, you can just copy the most recent campaign. Select the area where you want to insert blog content.
Click Blog Content in the left sidebar and enter the RSS feed url from Feedburner.
Then select the blog posts that you want to push from your website to your email campaign. You will see a list of all the blog posts on your website. You can pick and choose whichever posts you want to use.
Then you just need to determine how much content you want in the email. Do you want to use a summary and redirect traffic back to your website? Or would you prefer to give your audience the entire blog in the email. It’s up to you.
When you click submit, the blog posts will appear in your email within Constant Contact. You can then make additional design and content edits. If you don’t like the summary, you can even edit the summary.