Sometimes it helps to have a checklist to make sure that everything that needs to be accomplished within a given period gets done. As you’ll see below, a social media guru has a lot to do each day to maintain guru status.
Social Media Guru’s Daily Checklist
- Reply to everyone
- Check your mentions
- Monitor social media for keywords and phrases
- Schedule your updates for the next day
- Check out other social media profiles
- Curate content to share
- Advocacy: Make it easy for your team to share
- Engage with MVPs
- Follow back those who follow you
- Connect with one new person
Reply to everyone
If you can reply to everyone who engages with you on social media, you are doing better than 75% of the brands on social media. So first and foremost—and on those days when there’s just tons going on, perhaps the most important to-do item of the day and the one we’d recommend for sure making time for—reply to everyone. Reply as quickly as you can, given all else you have happening.
Check your mentions
This is one layer deeper than replying to everyone who engages with you on social media.There are a few quick and easy spots to visit to find these:
- Here’s where to look on Twitter.
- Here’s where to look on Facebook—you can replace the “bufferapp” here with your page name: https://www.facebook.com/bufferapp/notifications/
- Here’s where to look on LinkedIn—you can replace “buffer” with your company name: https://www.linkedin.com/company/buffer/notifications
- Here’s where to look on Google+
Monitor social media for keywords and phrases
This great list from Bufferapp post on social media monitoring covers many of the basics of what to monitor on social media.
Brand or company monitoring
- Your name or your brand’s name (e.g., Buffer)
- Any variations of your brand’s name (e.g., Buffer and bufferapp)
- Potential misspellings of your brand’s name (e.g., bffr, bufffer)
- Names of the most active/visible members of your company (e.g., Joel Gascoigne, Leo Widrich)
- Mentions of specific campaigns you’re running (e.g., #bufferchat, #bufferpodcast)
- Your catchphrase, slogan or tagline
Industry or topic monitoring
- Key words or phrases that describe your industry or interest (For example, at Buffer I might want to monitor for key phrases like “social media sharing,” “social media posting” and “social media automation” to start out)
- Key words or phrases related to or complementary to your industry or interest
- Frequently used industry hashtags
Schedule your updates for the next day
Here are some best practices. I’d highly encourage you to test and experiment with what works best for you!
- Post three or more times per day on Twitter
- Post 2x per day on Facebook
- Post 1x per day on LinkedIn
- Post one to two times per day on Instagram
- Post five or more times per day on Pinterest
- Post two or more times per day on Google+
Check out other social media profiles
On Twitter, this can be done quite quickly with a daily visit to one or more Twitter lists.
On Facebook, you can add other pages to your Insights reports. To do so:
- When logged in as the page admin, click Insights from the top of your Facebook page.
- Scroll to the bottom of the Insights page, and you’ll see the “Pages to Watch” section.
- Click the blue button to Add Pages.
Curate content to share
Part of a social media sharer’s day is likely to include finding fantastic content to share.
Advocacy: make it easy for your team to share
LinkedIn found that employees are 70 percent more likely to click, share, and comment on an update than a typical LinkedIn user.
This brings up the idea of advocacy: Encouraging your team to share your content and advocate for your brand.
In practice, this can be as simply as adding a daily checklist item of emailing the team with a new blog post of yours or recommending a tweet to RT or favorite.
Engage with MVPs
Come up with a list of MVP fans or followers, or key people who regularly evangelize your brand. This could be a list of top users, influential people in your industry, folks you’d love to get to know, etc.
Focusing on brand advocates is a popular way to go here, as you can multiply yourself to a degree by encouraging others to share about you. MailChimp co-founder Ben Chestnut has a great way of explaining and showing this process of flipping the funnel upside down.
Follow back those who follow you
1. Follow everyone!
Return the favor for all those who follow you on social media. This can be quite straightforward on sites like Twitter and Instagram. For other networks, you can add people to circles on Google+, accept all connections to your LinkedIn, and follow a user or an individual board on Pinterest. On Facebook, pages can “like” other pages.
2. Follow those who fit with your focus or niche
Some people and brands choose to follow a bit more strategically by connecting with those who share common interests. With this, you can browse through a new follower’s bio or timeline to see if their social presence meshes with yours and then decided whether or not to return the follow.
Connect with one new person
Connecting with someone new can fall in quite smoothly with re-following, replying, and engaging.
The idea behind this item is to practice making one-to-one connections with the people in your audience, welcoming new followers with a personal message or reaching out to someone you appreciate or admire.
And there are some fun ways to do this quickly and easily: Say hi, share a GIF, or go the extra mile with some surprise and delight.