AMP stands for Accelerated Mobile Pages, a Google project designed as an open standard for any publisher or website owner to have pages load rapidly on mobile devices.

For many people, reading on the mobile web is a slow, cumbersome, clunky, and sometimes extremely frustrating experience. Google’s AMP Project is designed to improve the mobile experience.

On Feb. 24, 2016, Google officially integrated AMP listings into its mobile search results. Web pages making use of AMP coding appear within special places in the search results and/or with a special “AMP” designation.

Connect4 Consulting can help you integrate AMP into your existing website.

The process is detailed, but for starters, it requires maintaining two different versions of any article page: the original version that users typically see, and the AMP version of that page. There are limitations for form elements and third-party scripts so some elements that you are used to having on the desktop version of your site don’t work on the AMP version.

Contact us today if you are interested in boosting your search rankings by integrating AMP into your existing website.