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Why is internal linking important?

Why is internal linking important?

Internal linking is one of the most valuable search engine optimization (SEO) tools.

Why? Because it works.

Google’s algorithm has come a long way since the early days of SEO when it was possible to game the system. Now it is nearly impossible to game the system.

However as advanced as the algorithm is, there are still simple things that you can do that will give you an immediate boost in SEO.

Internal linking is one of them. It’s not a trick or a gimmick, and it’s certainly not hard to do.

Here are some of the benefits of internal linking:

  • internal linking improves the indexation of your website – if your website has strong internal linking, it’s easier for Google’s web crawler to find new content that you publish and link to. If your content is woven together with multiple internal links, Google’s web crawler can get to your new content faster and therefore index your site faster.
  • internal linking increases the backlink earning potential of deep content pages – if you look at where most of your website’s backlinks are coming from, you will see that most come from your home page. What you want to do is create more back links from pages deeper within your site. If you create a strong internal linking structure, you can boost the link earning potential of the internal pages by creating clear click paths throughout your website.
  • internal linking spreads the strength of the site to internal pages – when your website receives a link to the homepage, some of the value of that link is passed on to your internal pages.
  • internal linking with anchor text adds content value to an electronic signal – an internal link is a simple piece of HTML code that links one web page to another. When you create an internal link with anchor text as opposed to an image or navigational text, the value of the internal link increases. Anchor text improves the value of the link by adding keywords an content to the linking process. Just make sure that your anchor text is related to the link.
  • internal linking provides value for your website user – internal linking is an SEO technique but this is perhaps the most important point. Internal linking makes it easier for your website visitor to explore your content.

Get Free Backlinks And Boost Your Search Ranking

A backlink is a link coming from another site to your own website. Some of the backlinks you may have you received passively with no effort of your own, but there are quite a few ways to get free backlinks and boost your search rankings.

Create and maintain a steady blog with great content.

Create great blog content that people naturally want to link to. This is the easiest way to get free backlinks and boost your search rankings.

Link to other blogs on your blog.

Blogs are supposed to be social and informal. The more you link to other blogs, the greater the likelihood that someone you link to will return the favor.

Write guest blog posts.

Writing guest blog posts is another good way to get free backlinks. Most media outlets allow you to submit original articles on topics relevant to their audience. Here are guest blogging instructions for some of the top media outlets online.

Curate and publish helpful resource lists.

Resource lists accomplish two goals – people love to link to them and they often also consist of helpful content for your audience. If you create a comprehensive resource list, it will be easy for other people to link to.

Create case studies.

If you make your clients look great in case studies about their business, they will definitely link to your site. But the key here is that they have to be great. This means choosing companies that have seen the best results (from your work), like you a lot, and know your product or service.

Write book reviews.

If you provide a book review about another author’s content, there’s a good chance they will link to it. Just remember to review the site on your website. There’s no backlink/search rankings value for you with a review somewhere else.

Create slideshare presentations.

Slideshare presentations are popular but content and quality is key. Make sure that whatever you do is compelling. Otherwise it’s just a waste of time. Read this Hubspot guide to nailing your next powerpoint presentation.

Sponsor or speak at an event.

Events usually give their speakers and sponsors great website publicity. You can also negotiate inbound links into your terms to be sure your time and resources yield a marketing boost.

 

What Are Backlinks and Why Are They Important for SEO?

A backlink or inbound link is a link coming from another site to your website.

The person receiving the link is the one who refers to the link as a backlink. In other words, if someone links to your site, you have a backlink from that person. Backlinks are very different from outbound links (links from your site to another website) and internal links (links from one internal page of your website to another internal page of your website).

Backlinks are important for SEO (search engine optimization) because they:

    • They drive traffic to your website.

If someone posts a backlink on their website to your website, one of their readers might click on it and you will benefit from that referral traffic.

    • They can help you rank higher in search results.

Backlinks tell search engines that your website is an authority on a certain subject. So the more backlinks you have from high quality, high traffic, high authority websites, the better your website will rank in search engine results.

A good inbound link comes from an authoritative website, and uses natural anchor text. Anchor text is simply the text copy that’s hyperlinked, like this. (The anchor text there is “like this.”) Natural anchor text means you’re not just hyperlinking keywords left and right. Google understands the context of a link, so more generic “learn more” and “click here” anchor text can be just as valuable as keyword-optimized anchor text.