Over the past ten years, there’s been an enormous focus on social media and businesses of all sizes have had to make decisions on how and where to spend marketing dollars. With all the focus on Facebook, Yelp, Google Business, Instagram, Snapchat, TikTok, and whatever this year’s newest social media phenomenon is, it’s easy to come to the conclusion that maybe a business doesn’t need a website anymore. However, there are many reasons why websites still matter in 2022. If you don’t have a website, it’s time to hire someone to design one for you. And if you have a website, it might be time for a website redesign.
1. A Website Gives You Instant Authority
A well-designed, user-friendly, responsive website with informative, quality content establishes trust between author and audience. A website demonstrates expertise, authority, and permanence. While social media sites come and go, your business website should be the central focal point of your online presence. Think of the website as a businesses marketing hub and the social media sites and backlinks as the spokes.
2.You Don’t Own Your Social Media Pages
If you rely exclusively on social media sites, what happens when your entire audience hinges on a social media network and that network starts making decisions that negatively affect you, your customers’ experience, your brand image or identity, or all of the above? We have seen this recently with Facebook. Social media sites change algorithms without warning, create new rules that may restrict your ability to communicate with your customers, or even disappear altogether. Former President Trump knows this all too well. Anyone remember MySpace or Friendster? If you drive traffic from the social media spokes to your own website, you are and will always be in control.
3. You Get A Huge Return On Your Marketing Investment
Consider the cost of online advertising (which is constant – if you want to keep advertising you have to keep paying) or the cost of creating print materials which are out of date as soon as you print them. Then compare those costs to the $4,000 required to create your own business website. It almost always makes sense to invest in a website.
4. Your Local SEO Relies On Your Website
Good search results require a solid internet presence. A website is a fundamental part of that internet presence. You need your own domain and your own content. It’s far more difficult to rank in Google’s local pack listings without your own website.
5. Consumers Expect It
Most consumers expect a business to have a website. As a business owner – if you want customers – make it easy for people to find you online.
6. A Website Showcases Your Expertise
Nothing shows off your expertise better than your own website. You can create any kind of content you want, publish portfolio pages, blog posts, informative articles, and select which customer testimonials to highlight. The content on your website gives you a chance to show potential clients that you understand their problems and their needs.
7. Your Website Can Hold And Keep A Visitor’s Attention
When a visitor lands on your website, your are not positioning yourself next to a bunch of other social media sites all vying for attention. When people get to your website, it’s up to you to hold and keep a visitor’s attention. You can do that by anticipating their needs and writing content that answers their questions.
8. Without A Website, Customers Will Consider You Less Professional
On average Americans spend 23.6 hours online per week. People tend to spend 5 hours a day scrolling on their phones. If you don’t have a website, potential customers won’t take you or your business seriously.
9. Your Customers Need Answers
Both your current customers and potential customers are looking for information. Don’t you want to be the one to give them answers rather than having a search engine point them to someone else’s answers? During your website design you will want to answer three questions:
- What is your business?
- What services or products do you offer?
- How can customers reach you?
Make sure that function and communication are as important as aesthetic design.
10. Be The Leader Online
The answer to the “Do I need a website?” question revolves around being the leader of your field. A high-quality, user-friendly website that answers your customers questions will make you the leader of your field online. If your competitors already have websites, make sure yours is better. Show customers why your company is better and why they should buy your products or services.
11. Websites Are Essential For Building Your Brand
It’s impossible to create a professional image for your brand without a website. Anything short of a website looks cheap and unprofessional.
12. Websites Are Great Customer Service Tools
Modern customers look to social media for customer service when a website doesn’t meet their customer service needs. The problem is that by that point most customers are angry and they aren’t turning to social media to be productive. If you have your own website, you can control your customer service process and direct customers to up-to-date FAQ pages or customer service contact info simply by sharing a link.
13. Websites Are Important For Link Building
Links are essential for SEO but they are even more important for referrals. A business website has greater authority and is of greater use when promoting your brand.
14. Increase Your Working Hours
Website visitors can access your online marketing material at any time of any day at their leisure if you have a website. Being available at all times helps with marketing and sales and is also a step towards optimal customer service. If you have chatbots on your site that can help clients with simple issues when they need it most, you can take this idea one step further.
15. Provide Social Proof
Customer behavior is influenced by what others have said about your company. People expect to check your website to learn more about your company regardless of whether it has a 5-star rating on review websites. Customer recommendations on your websites are a terrific method to impress potential customers and give social proof.
It’s absolutely vital to have a professional, high-quality, user-friendly, responsive, brand-differentiating website in 2022 if you want to increase sales, increase your bottom line, and expand your company. Business websites in particular help customers make purchase decisions. A simple website costs pennies but can yield huge rewards in the long term.