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Use Internal Linking To Boost Your Site’s SEO

Here is a step-by-step guide that you can use to boost your SEO using internal linking.

What is internal linking?

In case you need a quick overview of internal linking, here it is.

An internal link connects one page of your website to another page on your website.

Sounds pretty simple, right? Every website that has more than one page is connected in this way. It’s a simple issue of website design and website architecture.

Websites have an overall design and architecture that keeps them structured in a logical way, like this common model.

Most websites have a central home page, and branch out into multiple menus and subpages.

One common SEO technique among earlier websites was to organize content into silos, in an attempt to improve keyword presence for a particular keyword category. The silo organizational model was popular until recently. Many SEOs still follow the silo model, because it makes logical sense.

Internal linking can be much simpler! I’ll show you how to perform a simple internal linking method that I’ve created. First, though, it’s helpful to know why internal linking helps.

 

Why is internal linking important?

Why is internal linking important?

Internal linking is one of the most valuable search engine optimization (SEO) tools.

Why? Because it works.

Google’s algorithm has come a long way since the early days of SEO when it was possible to game the system. Now it is nearly impossible to game the system.

However as advanced as the algorithm is, there are still simple things that you can do that will give you an immediate boost in SEO.

Internal linking is one of them. It’s not a trick or a gimmick, and it’s certainly not hard to do.

Here are some of the benefits of internal linking:

  • internal linking improves the indexation of your website – if your website has strong internal linking, it’s easier for Google’s web crawler to find new content that you publish and link to. If your content is woven together with multiple internal links, Google’s web crawler can get to your new content faster and therefore index your site faster.
  • internal linking increases the backlink earning potential of deep content pages – if you look at where most of your website’s backlinks are coming from, you will see that most come from your home page. What you want to do is create more back links from pages deeper within your site. If you create a strong internal linking structure, you can boost the link earning potential of the internal pages by creating clear click paths throughout your website.
  • internal linking spreads the strength of the site to internal pages – when your website receives a link to the homepage, some of the value of that link is passed on to your internal pages.
  • internal linking with anchor text adds content value to an electronic signal – an internal link is a simple piece of HTML code that links one web page to another. When you create an internal link with anchor text as opposed to an image or navigational text, the value of the internal link increases. Anchor text improves the value of the link by adding keywords an content to the linking process. Just make sure that your anchor text is related to the link.
  • internal linking provides value for your website user – internal linking is an SEO technique but this is perhaps the most important point. Internal linking makes it easier for your website visitor to explore your content.