Wouldn’t it be spectacular to get free publicity for your website with a link and a quote on a major news publication like the Washington Post or Huffington Post? It’s actually easier than you might think and it involves using a website called “HARO” or “Help A Reporter Out” – www.helpareporter.com. HARO is a service that connects journalists in need of sources and marketers hungry for publicity.
Get Free Publicity for Your Website
HARO is a great way for small businesses to get free publicity. All you need to do is sign up and choose between the free or paid plans. The free plan subscribes you to 3 emails a day that you have to comb through and respond to. The paid plans allow you to go on the HARO website and search and filter to the specific category that you might respond to with a pitch. The paid plan also gives you a profile on the HARO site.
Whenever there is something that is relevant to your business in HARO, you can respond with a pitch. Many small businesses have been featured in local newspapers, on blogs, and in several online news magazines. If you’re lucky, you can build up a relationship with a specific journalist.