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Search Engine Optimization Tips

Even though Google is constantly adapting its algorithm to deliver what it deems the truest answer to a particular query, there are basic search engine optimization guidelines that all sites – large and small – must follow to improve in search engine ranking. These are:

Code – Keep it simple

  • Follow standards and get as close to validated markup as possible
  • Make it easy for search engines to crawl your site
  • Make CSS class and ID names obvious, especially for section div tags
    • Name your header dive header
    • Name the CSS ID of your right sidebar div right-sidebar

Web Design – Less Navigation is More

  • Websites should have clean vertical internal linking
    • Every page links to the home page.
    • Every page links to every category level page. This is your main navigation.
    • Sub-category pages link to other sub-categories within the same category only.
    • Sub-category pages link to their own topic pages only.
    • Topic pages link to sub-category pages within the same category only.
    • Topic pages link to their own article pages only.
    • Article pages link to each sub-category page within the same category only.
    • Article pages link to each topic page within its own sub-category.
    • Article pages link to other article pages within the same topic.

Content – Engagement & Agility

  • Emphasize community and conversation
  • Create content that people will want to link to and talk about
  • Embrace agility – update content frequently
  • Update your old content – particularly advertorial content