The following are the most common items missing from websites in 2016. If you have a website and are missing some of these, the good news is that it’s relatively easy to fix, and it’s something that we at Connect4 Consulting can help you with immediately.
1) SEO optimization
Despite all the talk about the importance of SEO, many business websites still are buried in search results never to be found. Some of the important factors that attribute to getting found on Google are 1. On page optimization (local NAP (name, address, phone number), keywords in titles and domain authority) 2. External signals (NAP consistency in other places, quality backlinks) and 3. Blogging. If your website doesn’t have keywords littered throughout the site, quality backlinks or a blog, you’re not likely to be found.
2) Clear Call To Action
Now that someone is at your website, what do you want them to do? I’m always surprised that many websites forget or leave this important action off the table. You have about 5 seconds to gain the attention of a website viewer and get them to do something on your website. This could be a quick contact form with a button that says “Contact Us Today” or a phone button with “Call Now”. Take some time and think through what you want the user to do? Why are they there in the first place? Don’t miss that potential conversion for your website. On mobile sites your CTA must be clickable or “tappable” keep this in mind.
What other people have said about your product or service is a great way to build your brand and promote your business. They should be easy to find and prominently displayed. Try creative approaches to testimonials. If you can afford it, get some quality, professional video production that gives the visitor a real face and name of the company you use. Take reviews from Yelp, Google or industry directory to use for your website.
You’ve probably heard the phrase “CONTENT IS KING” by now. It still rings true to doing business on the internet and a blog is the way to publish relevant, valuable articles that your visitors may find interesting. The average consumer is more savvy today and are more likely to educate themselves before they buy. Provide them the answers to the questions they seek in your blog. You could also use your blog as a FAQ section of your website or a customer service tool. Save yourself the time in answering commonly asked questions in this valuable section of your website.
5) Works on mobile devices
Google has recently updated their search results to penalize websites that are not mobile friendly. As more and more people are using their smart phones to search, you must have a mobile version of your website otherwise you will not even be found. Make sure your website design is “responsive”. This means that the website is coded to figure out what type of device it is being displayed on and will resize the page appropriately. A mobile version also has large enough navigation and clear business location and phone number details.