Answer The Public’s tool is completely free and has become an integral part of my content strategy. We use it to determine the topics and questions surrounding the primary keywords that we want to rank for. We then try to answer as many of these questions as we can with our content. This way, when Google is looking at which websites have the best information regarding the topic, we’re not only more likely to rank, but we also are more likely to convert visitors because we answer the most important questions they have.
Answer The Public is extremely easy to use. Just go to http://answerthepublic.com/ and type a category or keyword and make sure you have the correct country selected.