Posts

Best WordPress Plugins – Social Media

WordPress is an incredibly flexible, easy-to-set-up and manage web publishing platform that has been downloaded more than 60 million times since its launch in 2003. As of August 2013, WordPress is used by nearly 19 percent of the top 10 million websites. The content management system’s popularity has spawned thousands – nearly 30,000 in fact – of plugins that expand the basic functionality of WordPress. At Connect4, we routinely use 45 WordPress plugins. We use some plugins, for security, admin, and SEO, for example, on nearly every site we create.

The problem with WordPress plugins is that many of them present as much trouble as they do opportunity on a website. Not all plugins play friendly in the same sandbox. And not all plugin developers continue to provide updates for their plugins. Plugins that haven’t been updated in a year make for a security risk. So make sure you consult with your webmaster or web developer prior to installing any of these plugins. It’s always a good idea to make sure you have a backup before trying out a new plugin.

Today we are going to focus on social media plugins.

Social Media

  1. Social Author Bio
  2. Social Media Feather

Social Author Bio

Social Author Bio adds a author bio box with the author’s avatar with built-in and custom social icons on pages/posts.

social-author-bio

 

Download Social Author Bio

Social Media Feather

Social Media Feather is a super lightweight and free social media WordPress plugin that allows you to quickly and painlessly add social sharing and following features to all your posts, pages and custom post types.

Now the only social sharing and bookmarking plugin with full support for the Retina and high resolution displays as used in iPad 5 and other devices!

The primary goal behind the plugin is to provide very lightweight WordPress social sharing and following that doesn’t add any unnecessary burden to your site and especially on your users.

What sets WordPress Social Media Feather aside from the plethora of other social sharing and following WordPress plugins is its focus on simplicity, performance and unobtrusive impact.

social-media-feather

 

Download Social Media Feather

The Eight Critical Steps to Internet Marketing Success

Marketing is the process of connecting people and products. With proper implementation, technology enables connections. We are the midst of a marketing paradigm-shift. There are new marketing tools that allow for low-cost direct connections between organizations and their constituents.

The challenge is knowing how, why, and when to utilize these new marketing tools.

The Eight Critical Steps to Internet Marketing Success Are:

  1. Marketing Plan
  2. Target Audience
  3. Message
  4. Medium
  5. Website
  6. Press Releases
  7. Email Marketing
  8. Social Media Sites

Marketing Plan

A marketing plan is essential because it will allow you to think about strengths, weaknesses, opportunities, and threats ahead of time. The marketing plan will help you:

  • identify and set goals;
  • determine your budget;
  • target specific audiences;
  • create and prioritize messaging;
  • identify the most efficient and effective distribution medium; and
  • create a time line for implementation.

Target Audience

Identifying a target audience is critical. Internet marketing is particularly well-suited for a highly segmented target audience. If you want to take advantage of this opportunity, however, you need to know the socio-demographic characteristics of your audience.

Message

What is the most important thing you want to say? What is the most concise and attention-grabbing method of saying it? That is your message.

Medium

What is the best way of distributing the message? There might be several different ideal mediums – website, email marketing, press releases, pay per click advertising through Google AdWords, for example.

Website

There is no excuse for not having a website. Any organization that wants to interact with customers online must have an online presence. Generally, less is more. Websites are no longer repositories for data. Audiences expect better and will judge you based on the quality and presentation of your site. A site that looks like a dollar store in a seedy neighborhood should not be trying to communicate with an audience that doesn’t shop in dollar stores.

Press Releases

Online press releases can be extremely effective.

Email Marketing

Email marketing campaigns using Constant Contact are a very good way to communicate directly with, and develop, existing relationships with your constituents.

Social Media Sites

There are more Facebook users than the U.S. population. If you have time to focus on social media sites, this can be a very effective way to leverage the Internet for free. The key is spending time, however.

To learn more about effective Internet Marketing, visit Connect4 Consulting. Connect4 Consulting is a full service marketing and technology communications firm.