tools for building a small business website

Is it time to redesign your website? 15 reasons to redesign now.

Here are 15 really good reasons to redesign your website immediately:

  1. Is your website bringing in business? If you haven’t made any updates to your website in months, chances are that it’s not bringing you new business and is time for an overhaul. Website marketing strategies change every year and if your phone isn’t ringing from people finding you online, it’s time to take a closer look at why.
  2. Is anyone finding your website? Look at your Google Analytics reports to see whether you have the website traffic you need to get clients or sell your products. Marketing is a numbers game and you need eyeballs. If your website traffic is very low, it’s time to improve your website content and invest in SEO or a conversion strategy.
  3. Are you embarrassed by your website? If you are embarrassed to give out your website address because you are afraid of what prospects might think of it, it is time to consider a website redesign. Do not procrastinate. A bad website can hurt your business far more than not having one at all, because of the negative perception it gives of you and your company.
  4. Does your website have traffic but few conversions? What happens when people get to your site? How do you convert them from visitors to qualified prospects? You need to think beyond just a mailing list signup form.
  5. Does your website look awesome on a phone? When you view your website on your phone, does your page layout change and do the elements on the web page stack on top of each other so that everything is easy to view? This is called a responsive or mobile-friendly design. Google is now penalizing websites that are not mobile-friendly by lowering their search results rankings.
  6. Is it easy to update your website? WordPress websites allow non-technical users to update their website content very easily. If you have to call your developer for simple updates, it’s time for a website redesign.
  7. Are you using older technology? Platforms like Joomla and Magento are no longer well supported. It has been said that one human year equals at least four years on the Internet. That’s how fast technology is progressing, however some website platforms and content management systems haven’t kept up. They may have been great a few years ago, but if your website has been built on older technology you may find your editing choices will become limited as new features become desirable, and you may also be more vulnerable to security breaches and unwanted hacks. If you are using older technology, it’s time for a website redesign.
  8. Can you control your website? A website is your most important marketing tool and it’s critical that you have access to all the parts (domain registrar, web hosting, and dashboard) so you can update and you understand what is involved.
  9. Can you post blog articles? If you don’t have blog posts or articles on your website, you aren’t demonstrating your expertise to visitors, and you might not be delivering real value. The key to SEO and content writing is to write helpful articles (that answer a question someone might post in a search engine), so that visitors to your website get to know and trust you.
  10. Do you want to link to your social channels? Social media is more important than ever. You should identify the social media channels where your ideal client is and then creative an active presence at that particular channel and link to it from your website and back to your website from the social channel. If your social channels are active, it lets Google and your prospective clients know that your business is thriving.
  11. Have your competitors updated their website? Obviously, you don’t need to give your site an overhaul every time one of your competitors changes theirs. If you spend some time on a competitor’s site and realize it could meet your goals far better than your own site does, it’s time to redesign your website.
  12. Does your website reflect all of your services and/or products you offer. If the list of services that you provide has grown and your old website does not reflect the full suite of services that you now provide, this can result in customers going elsewhere to get a service that you provide because they weren’t aware that you offered that service. By redesigning your website you can expand your list of services to include all of the services you provide, so that each visitor and customer is aware of everything you offer.
  13. Is your website optimized for search engines? A website redesign can help you improve your site architecture so that it is more SEO friendly. A website redesign can help you improve your coding and make your website as a whole more SEO friendly utilizing custom page urls, H1, H2, H3 Tags, Page Titles and Alt Tags by utilizing a more advanced Content Management System that gives you greater flexibility and makes optimizing your website easier.
  14. Is your website built on a fast, safe, and secure platform and host? Perhaps one of the greatest concerns of our time is cyber security, and small businesses and entrepreneurs are just as susceptible to website hacking and viruses as larger businesses. If your website was built years ago and hasn’t been updated since, you are at greater risk for malware and hacking.
  15. Has your business focus changed? Business goals change over time and you want your website to support these changes. Businesses that survive and thrive capitalize on the technology that’s available to them to help deliver a better product or service.  If you don’t redesign your website to integrate new technology into your business you may find it hard to keep up in your industry. Your website is a living part of your business, and it should evolve and change as your business grows and as technology progresses. Even when you do get your website redesigned it doesn’t end there, your website should be in a state of constant measurement, improvement, and enhancement.

Sometimes you just need an outside expert to take a look at your current website and help you decide whether it’s time to redesign your website. Connect4 Consulting will review your website and call you to review our findings and make recommendations. Learn more about our website audits.

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