There are many ways to boost exposure for your website. SEO or search engine optimization is one method, but for some online businesses – particularly ecommerce businesses – there’s too much competition for first page search results. This post discusses four proven methods for driving referral traffic to your website and building brand exposure even if your site doesn’t appear on the first page of Google search results.
Four Methods for Increasing Website Exposure & Referral Traffic
1) Build an email list from your existing website visitors
This is something of a no-brainer. Every website should have an email signup. If you don’t, please contact Connect4 today (202-236-2968) so we can help you set it up. However, this method is slightly different because it offers a purchase incentive to visitors. This can be a coupon that the visitor can use immediately on the site to buy something. For example, REI.com offers people 15% off select products if they sign up for the email list.
2) Incorporate products into your blog
Another way to build exposure and referral traffic is to create a blog with great content that features some of the products that you sell or services that you provide. Zappos is a company that excels at this approach. If you go to Zappos, it looks like any other ecommerce site that sells clothes and shoes. However, if you go to the Zappos blog, they do a great job of incorporating their products into great content. They also give how-to tips. If your blog isn’t getting much traction, you might want to shift away from product announcements and try a Zappos-type approach and integrate your products or services into great content.
3) Create expert advice videos
Another way to get exposure for your website without SEO is to create content that appeals to your target audience but doesn’t even talk about the products or services that you offer. Once again REI does this really well with their YouTube channel. They’ve identified their target market and then created expert advice videos. They are assuming that people will watch the expert advice videos and then be reminded about a purchase they intended to make and be reminded that REI is a place to go to make such a purchase.
4) Guest posting
Yet another way to boost exposure for your website without SEO is to guest post on someone else’s blog. What you’d first want to do is to do just what REI did and identify your target audience. If I were doing this, I would search Google for something like “small business technology” + “guest post”, and then I would go through the various sites and pick the site with the most comments.
As you can see, the key to promoting your website without SEO revolves around creating great content. You want great content that appeals to your target customer and a variety of vehicles for getting that content in front of them.