Use Internal Linking To Boost Your Site’s SEO

Here is a step-by-step guide that you can use to boost your SEO using internal linking.

What is internal linking?

In case you need a quick overview of internal linking, here it is.

An internal link connects one page of your website to another page on your website.

Sounds pretty simple, right? Every website that has more than one page is connected in this way. It’s a simple issue of website design and website architecture.

Websites have an overall design and architecture that keeps them structured in a logical way, like this common model.

Most websites have a central home page, and branch out into multiple menus and subpages.

One common SEO technique among earlier websites was to organize content into silos, in an attempt to improve keyword presence for a particular keyword category. The silo organizational model was popular until recently. Many SEOs still follow the silo model, because it makes logical sense.

Internal linking can be much simpler! I’ll show you how to perform a simple internal linking method that I’ve created. First, though, it’s helpful to know why internal linking helps.