According to Worldometers, every day we are inundated with more than 2 million blog posts and 200 billion emails. No matter what you are writing – blog posts, emails, online ads, or anything else – the headline is a crucial element. How do you get people to stop and read what you write when there’s so much competing content? If you get the headline right, you will probably be positioned at the top of the search results pages. A truly great headline might even prompt people to respond and share your article. Keyword-rich headlines will improve your website rankings and increase engagement with your audience. Your target audience is looking for blog posts that will solve their problems and address the keywords they typed into Google’s search box.
Follow this 3-Step Process for Using Long Tail Keywords in Your Headlines
First Step: Research and choose long-tail search terms.
Let’s stay with Google AdWords Keywords Planner for our example.
On the dashboard, type in your main keyword phrase (e.g., start small business) and click the “Get Ideas” button.
You can see the long-tail keywords that we’ll integrate into our blog post headlines:
starting a small business checklist
best small business to start
steps to starting a small business
help starting a small business
Second step: Model popular and viral headlines.
You can’t just pick long-tail key phrases. You also have to identify viral content specific to your industry, learn from it, and then improve upon it.
When you find headlines that have been shared thousands of times on Facebook, Twitter, LinkedIn, etc., it means that you can get great results, too. All you have to do is study them and incorporate the underlying strategies into your own content.
How do you find these viral blog post headlines?
Visit BuzzSumo, input your main keyword (i.e., start small business), and click the “search” button.
The two viral headlines are:
5 Simple Ways to Start a Small Business ~ 102,658 Facebook shares
6 Things I Wish Somebody Had Told Me When I Started My Small Business
Third step: Create your headlines using the viral headlines as a model:
Original Headline: 5 Simple Ways to Start a Small Business
Keyword phrase to integrate: steps to starting a small business
Unique and keyword-rich blog post headline based on the model:
7 Steps to Starting a Small Business and Growing It
3 Simple Steps to Start a Small Business That You’ll Love
When I find a headline that makes me click, I’ll copy it, study it, and create a unique and better one.